Performance Marketing Specialist

Allied Global; Perímetro Urbano Barranquilla; On-site; COP 24,000,000 - 40,000,000; Full time

Job summary

Allied Global is seeking a proactive bilingual Digital Marketing Ecommerce support specialist to coordinate campaigns, manage retailer website content, monitor execution, and collaborate with cross-functional teams, creative agencies, and external partners. Fluency in English and Spanish is required.

The role offers growth in digital marketing, e-commerce, and campaign management across major retailers, with a strong emphasis on organization, attention to detail, and timely delivery of marketing

Qualifications

• Fluent in English and Spanish, both written and verbal.
• Bachelor's degree preferred; high school diploma required.
• Strong organizational and time-management skills; ability to prioritize in a dynamic environment.
• Attention to detail and proactive, self-starter mindset.
• Strong communication and collaboration skills.
• Proficiency with Google Workspace; MS Office (Excel, Word, PowerPoint).
• Ability to learn new software, tools, and processes quickly.
• Availability to attend required meetings and maintain effective communication.

Responsibilities

• Audit digital channel experiences for accurate content and brand consistency.
• Coordinate creation and maintenance of brand/product pages across major retailers.
• Support eTail marketing initiatives for retailers and campaigns.
• Assist with affiliate marketing and cross-brand campaigns.
• Support direct marketing and email campaigns aligned with calendars.
• Prepare and deliver reports to monitor campaign performance.
• Collaborate with agencies, sales teams, retailers, and internal partners; submit briefs for assets.
• Coordinate development and implementation of creative assets and media campaigns.

Skills

Bilingual English/Spanish

Organizational skills

Time management

Attention to detail

Communication & collaboration

Google Workspace

Microsoft Office (Excel, Word, PowerP)

Willingness to learn

Education

High School Diploma

Bachelor's degree preferred

Tools

Google Analytics

Asana

Slack

HTML (basic)

Excel

Word

PowerPoint

Job description

About the Role

We are looking for a proactive, detail-oriented, and highly organized to support our digital Digital Marketing Ecommerce and eTail initiatives. In this role, you will help coordinate marketing campaigns, manage retailer website content, monitor campaign execution, and collaborate with cross-functional teams, creative agencies, and external partners to ensure projects are delivered accurately and on time.

This is an excellent opportunity for a bilingual professional with strong organizational and communication skills who is interested in developing their experience in digital marketing, e-commerce, and campaign management.

Key Responsibilities

• Conduct audits of digital channel experiences to ensure accurate content, consistent brand presentation, and high-quality execution.
• Coordinate the creation and maintenance of brand pages, product detail pages, category pages, and promotional landing pages across major retail platforms.
• Support eTail marketing initiatives for retailers such as Walmart, Target, Best Buy, Dollar General, Family Dollar, Amazon, eBay, Kroger, Meijer, and CVS.
• Assist with affiliate marketing initiatives and campaign execution across multiple brands.
• Support direct marketing, shared mail, and acquisition email campaigns, ensuring alignment with promotional calendars and project timelines.
• Prepare and deliver reports to support campaign performance monitoring and marketing initiatives.
• Collaborate with creative and media agencies, sales teams, retailers, and internal stakeholders to coordinate projects and campaign deliverables.
• Develop and submit creative briefs to request marketing assets and other materials required for campaign execution.
• Coordinate the development, review, execution, and implementation of creative assets and media campaigns.
• Maintain and update marketing calendars, project documentation, and campaign requirements, ensuring relevant stakeholders receive the latest information.
• Participate in meetings with internal teams and business partners to review project updates, upcoming changes, feedback, and priorities.
• Ensure all assigned tasks follow established procedures, meet deadlines, and comply with applicable brand and legal requirements.

Key Requirements

• Fluency in English and Spanish, both written and verbal.
• High School Diploma or equivalent required; a Bachelor's degree is preferred.
• Strong organizational and time-management skills, with the ability to prioritize multiple tasks in a dynamic environment.
• Excellent attention to detail and a proactive, self-starter mindset.
• Strong communication and collaboration skills.
• Proficiency in Google Workspace and familiarity with Microsoft Office, particularly Excel, Word, and PowerPoint.
• Ability to learn new software, tools, and processes quickly.
• Availability to comply with the assigned work schedule, attend required meetings, and maintain effective communication throughout the shift.

Preferred Qualifications

• Experience with e-commerce platforms, digital marketing, retail marketing, or campaign coordination.
• Familiarity with marketing reporting, content management, or product detail page maintenance.
• Knowledge of project management and communication tools such as Asana and Slack.
• Basic knowledge of Google Analytics and HTML.
• Exposure to affiliate marketing, retail media, creative development, or digital advertising campaigns.

What Success Looks Like

• Marketing tasks and deliverables are completed accurately and within established deadlines.
• Digital content and campaign materials meet quality standards and brand requirements.
• Project documentation and marketing calendars remain accurate and up to date.
• Communication with internal teams, agencies, and external partners is timely and effective.
• Assigned procedures and policies are consistently followed.