TAAG Analyst

Publicis Global Delivery; Bogotá; Híbrido; COP 36.000.000 - 60.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery is seeking an intermediate Excel-savvy professional to support digital advertising campaigns. You will handle setup, trafficking, and reporting while collaborating with senior Ad Operations members to ensure campaigns meet client objectives.

Strong attention to detail, analytics, and customer service experience are valued as you grow with a global team. The role emphasizes cross-team communication, data-driven insights, and high-quality execution of campaigns across

Formación

• Intermediate Excel skills and data interpretation.
• Strong attention to accuracy and quality in deliverables.
• Experience in customer service or client-facing roles is a plus.

Responsabilidades

• Set up, trafficking, and reporting for digital campaigns across ad servers.
• Collaborate with senior team members to ensure campaigns meet client goals.
• Monitor campaigns, pull daily/weekly reports, and extract actionable insights.
• Communicate results clearly to strategy and planning teams and clients.
• Troubleshoot trafficking issues with creatives, tags, and publishers as needed.

Conocimientos

Attention to detail

Analytical thinking

Customer service

Interpersonal skills

Digital marketing interest

Herramientas

Excel

Descripción del empleo

We are looking for an intermediate Excel knowledge, an attention-to-detail-oriented person. Analysis thinking and customer service experience. Digital marketing experience is desired but not a must. Strong interpersonal skills and comfortable with technology and computers. The ideal candidate has independence focuses on quality and is eager to grow. Responsible for campaign setup, trafficking, and report generation in different ad servers. Need to work closely with senior members of the Ad Operations Team to successfully execute, manage, and report on digital campaigns. Should provide exceptional service to the clients. Advertising campaign setup, trafficking, management, and report generation are the core responsibilities of this position. The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you.

Responsibilities

Work directly with agencies in the US to implement and execute Digital Advertising campaigns and activate the audience strategy. Then monitor, pull reports, and ensure that campaigns are executing according to the client’s needs and guidelines, extract insights from audience data gathered from the different DMP/CDP and DSP platforms and effectively communicate to strategy and planning teams in relation to their goals and objectives. Share results from audience analytics reports with teams when available. Proactively identify campaigns behavior, reporting, and processes, callouts proactively when issues are found. Effectively communicate with Senior Media Account Manager L3 and accounts Supervisor. Fit with team’s organization chart to escalate and promptly communicate needs and ideas. Individuals will be working on setting up Advertiser Campaigns, management, and execution of several top accounts, while maintaining a high-quality standard for the Advertising Operations delivery team. One should act as a strategic partner within account teams, providing consultation to clients on the correct setup of campaigns. Monitor campaign delivery by post live QA check to ensure campaigns are running as expected and targeting objectives are met. This includes checking daily reports in CM360 & Sizmek. Provide troubleshooting support for trafficking issues related to the Creative, HTML tags, publisher implementation, and escalating to third party vendors when necessary. Global client management will be a value add-on. Responsible for trafficking the campaigns in ad serving platform as per the T-Sheet shared by onshore team and follow the process doc strictly

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