Strategic Media Planner

Publicis Groupe; Bogotá; Presencial; COP 42.000.000 - 54.000.000; Jornada completa

Descripción de la vacante

Publicis Groupe, via Publicis Global Delivery in LATAM, seeks a media planning professional to collaborate on developing media strategies and plans that meet client marketing objectives. You will work with the team to analyze data, study consumer behavior, and identify trends for informed media placement decisions.

The role requires at least 1 year of media planning experience, an advanced English level (B2+), and a bachelor’s degree in Media/Advertising or related field.

Formación

• Advanced English level (B2+ minimum).
• At least 1 year of professional media planning experience.
• Media marketing experience.
• Bachelor’s Degree in Media/Advertising or related field.

Responsabilidades

• Manage budget and flighting updates in Lumina and Media Tools.
• Provide updates for recurring budgeting needs.
• QA and update budget documents with accuracy.
• Track budget and flowchart changes with detail and organization.
• Support strategy team with reach and frequency deliveries using Tardiis / NMI.
• Provide audience and consumer insight data from syndicated tools like MRI and GWI.
• Provide monthly global tracking updates for internal review and submission.
• Support on building charts and slides for client presentations.
• Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst.
• Review monthly billing against budget documents and flag discrepancies with strategy and investment leads.
• Update weekly TV goals based on the latest budget and flighting for submission to National.
• Video team update weekly media highlights, coordinating updates with investment teams and preparing client-ready slides for issuance

Conocimientos

Media Planning

Media Marketing

English B2+

Educación

Bachelor’s Degree in Media/Advertising or related

Descripción del empleo

Publicis Groupe, via Publicis Global Delivery in LATAM, seeks a media planning professional to collaborate on developing media strategies and plans that meet client marketing objectives. You will work with the team to analyze data, study consumer behavior, and identify trends for informed media placement decisions.

The role requires at least 1 year of media planning experience, an advanced English level (B2+), and a bachelor’s degree in Media/Advertising or related field.