Sr. Territory Manager

Brady Corporation; Puerto Bogotá; On-site; COP 90,000,000 - 150,000,000; Full time

Job summary

Brady Corporation is recruiting a Sr. Territory Manager to drive sales growth in a defined geographic area. You will manage strategic accounts, develop territory plans, and ensure Brady solutions—hardware, software, and services—meet client needs while expanding revenue.

Strong negotiation, CRM proficiency, and leadership are essential. The role requires collaboration across teams, rigorous pipeline management, and a focus on quota attainment.

Qualifications

• Proven sales experience in territory growth.
• Ability to manage strategic accounts and pipeline.
• Strong communication and negotiation skills.
• Experience with CRM and sales tools.

Responsibilities

• Develop and execute plans to achieve sales and growth in territory.
• Generate pipeline to meet weekly generation target.
• Identify strategic accounts and develop plans for Brady solutions.
• Understand client needs and position hardware, software, services.
• Meet or exceed territory quota.
• Cultivate customer relationships and close sales.
• Analyze market trends and competitors.
• Lead and train partners, set goals, evaluate performance.
• Provide progress reports to management.
• Communicate effectively and negotiate skills.
• Stay organized and results-driven.

Skills

Sales experience

CRM proficiency

Negotiation

Strategic accounts

Market analysis

Leadership

Training staff

Tools

CRM software

Sales tools

Job description

Brady makes products that make the world a safer and smarter place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we’re just about everywhere you look.

Companies around the globe trust Brady because of our deep expertise and knowledge across a wide range of industries and applications, powered by our world-class manufacturing capabilities.

The Sr. Territory Manager is responsible for driving sales growth and expanding the business in a specific geographic area. This involves developing strategies, managing relationships with new and existing clients, and monitoring revenue targets and operational efficiency within their assigned territory. Their responsibilities include market analysis, visit planning, staff training, and reporting results to management, making them a key role for the company's expansion and profitability.
What you’ll be doing:

• Strategy Development: Create and execute plans to achieve sales and growth objectives in your territory;
• Pipeline Generation: Create plans that allow you to meet your weekly generation target, guaranteeing sufficient coverage to meet your sales objectives.
• Strategic Accounts: Identify strategic accounts in your region, create strategic plans, and develop them to ensure brand positioning and sales of Brady solutions to these clients;
• Experience is required to understand the client’s needs and position the right hardware, software, and service solutions;
• Sales and growth: guarantee 100% of the quota assigned to your territory
• Customer Management: Cultivate relationships, identify prospects, close sales, and address customer concerns;
• Market Analysis: Research trends, competitors, and sales data to adapt strategies;
• Partner Leadership: Train, motivate, and supervise partners, set goals and evaluating performance;
• Reporting: Keep management informed of progress, challenges, and opportunities.
• Excellent communication and negotiation skills;
• Strong organizational and time management skills;
• Results-oriented and adept at problem-solving;
• Proficiency in CRM software and sales tools;
• Resilience and a positive mindset.

All your information will be kept confidential according to EEO guidelines.