Senior Shopper Marketing Leader for Growth & Retail

Monster Energy LATAM; Bogotá; On-site; COP 120,000,000 - 180,000,000; Full time

Job summary

Monster Energy LATAM in Bogotá is seeking a Sr. Shopper Marketing Manager to drive insight‑driven marketing strategies that fuel growth and elevate brand performance across beverage retailers.

You will lead cross‑functional initiatives with Sales, eCommerce, Brand Marketing, and Category teams to deliver impactful activations. You will own annual business planning, craft customer‑specific campaigns, ensure brand consistency at POS, and analyze promotions to optimize ROI.

Qualifications

• Bachelor's degree in Business/Marketing or related field required.
• 7+ years of experience in Traditional and omni shopper Marketing.
• Experience in beverage/packaged goods distribution.
• 3–5 years developing eCommerce plans.
• Analytical thinker with data analytics experience.
• Ability to lead breakthrough creative solutions with media and agency partners.

Responsibilities

• Own commercial and bottler communication as the marketing expert across accounts and regions, enabling launches and promotions.
• Develop annual business plans using category, shopper, and retailer data to identify opportunities and translate strategies into customer plans.
• Ensure branding and logo use aligns with brand standards at POS and store activations.
• Lead consumer promotions end-to-end, including planning, agency management, prizes, fulfillment, and reporting ROI.
• Participate in shopper marketing and sales meetings to provide thought leadership and drive data-driven decisions.
• Drive eCommerce joint business planning with digital teams, sales, and bottlers for national programs and digital tactics.

Skills

Shopper marketing

Data analytics

Cross-functional collaboration

Microsoft Office

Education

Bachelor's degree in Business/Marketing

MBA

Tools

Microsoft Office

Job description

Monster Energy LATAM in Bogotá is seeking a Sr. Shopper Marketing Manager to drive insight‑driven marketing strategies that fuel growth and elevate brand performance across beverage retailers.

You will lead cross‑functional initiatives with Sales, eCommerce, Brand Marketing, and Category teams to deliver impactful activations. You will own annual business planning, craft customer‑specific campaigns, ensure brand consistency at POS, and analyze promotions to optimize ROI.