Sr. Shopper Marketing Manager

Monster Energy; Bogotá; On-site; COP 120,000,000 - 180,000,000; Full time

Job summary

Monster Energy in Bogotá, Colombia is seeking a Senior Shopper Marketing Manager to ignite bold, insight-driven marketing strategies that fuel growth, strengthen bottler partnerships, and drive winning results at retail. You will lead development of annual marketing plans and disruptive, customer-specific campaigns across Sales, eCommerce, Brand Marketing, and Analytics teams.

You will oversee branding, POS activations, and promotions, ensuring consistency with brand standards while partnering

Qualifications

• Bachelor’s degree in Business, Marketing or related field.
• 7+ years in shopper/retail marketing with B2B/B2C experience.
• Experience leading omnichannel campaigns and eCommerce initiatives.

Responsibilities

• Lead shopper marketing campaigns and develop annual plans with Sales and Brand teams.
• Build customized activations and campaigns for key accounts and retailers.
• Ensure branding and logo usage alignment at POS and digital channels.
• Drive data-driven insights to optimize ROI and program performance.

Skills

Cross-functional collaboration

Data-driven marketing

Retail marketing

Communication skills

Education

Bachelor's Degree in Business/Marketing

MBA (nice to have)

Tools

Microsoft Office

CRM tools

Job description

About Monster Energy

Forget about blending in. That's not our style. We're the risk-takers, the trailblazers, the game-changers. We're not perfect, and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

About Monster Energy

Forget about blending in. That's not our style. We're the risk-takers, the trailblazers, the game-changers. We're not perfect, and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day In The Life

As the Sr. Shopper Marketing Manager, you'll ignite bold, insight-driven marketing strategies that fuel growth, strengthen bottler partner relationships, and drive winning results at retail. Acting as the key marketing powerhouse for both sales and customers, you'll leverage a deep understanding of shopper behavior, customer needs, and market trends to build impactful activations that create demand and elevate brand performance. You'll lead the development of customized annual marketing plans and disruptive, customer-specific campaigns, partnering cross-functionally with Sales, eCommerce, Brand Marketing, Revenue Growth Management, Category Management, and Shopper Insights teams to deliver best-in-class execution that aligns with brand strategy and accelerates business growth.

The Impact You'll Make

• Own commercial and bottler communication serving as the marketing expert working closely with the wider marketing team to ensure consistency in programming across assigned accounts and regions with the ability to leverage retailer and brand strategies to new product launches, exclusive items, product re‑launches, sampling programs, summer and winter programs, price promotions and custom consumer promotions.


• Assist in the development of annual business plans using category, shopper, and retailer specific data by identifying areas of opportunity, providing market insights, and performance data metrics for Monster and strategic brands portfolios, translating national brand strategies, marketing plans and insights into actionable customer marketing plans and sales strategies for each sales channel with proper budget control.


• Ensure all branding and logo use is in line with brand standards at all POS (point of sale) materials and in store activations working with graphics team and agencies to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in‑market launches where applicable.


• Lead consumer promotions, timely managing full process (planning, agency management, T&Cs (Terms and Conditions), prizes, fulfillment Monster creative process, printing etc.) and reporting post‑promotional performance delivering actionable conclusions to optimize future programs with respect to KPIs (key performance indicators) and ROI (return on investment)


• Participate in regular shopper marketing and sales team meetings/conference calls providing strong thought leadership to shopper behavior‑based decision making, adding value to current customer/shopper marketing processes.


• Drive successful eCommerce joint business planning and national programs to retailers in collaboration with digital teams, sales, and bottlers to drive growth across a variety of digitally enabled purchasing platforms including tactics as loyalty, digital offers, shopper media, etc.

Who You Are

• Prefer a Bachelor's Degree in the field of ‑‐ Business, Marketing or related field of study. MBA a plus.


• Additional Experience Desired: More than 7 years of experience in Traditional and omni shopper Marketing, Key Account


• Sales, Wholesalers, Distributors, Field Marketing and Brand Management in the beverage/packaged goods industry.


• Additional Experience Desired: Between 3‑5 years of experience in Beverage market distribution system developing eCommerce plans


• Computer Skills Desired: Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams).


• Additional Knowledge or Skills to be Successful in this role: Analytical thinker with data analytics experience preferred, detail oriented.


• Ability to lead the development of breakthrough creative solutions with general media, digital and promotion agency partners.


• Decisive individual with strong ability to build solid relationships both internally and externally.

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