Category Growth & In-Store Excellence Lead

Diageo; Bogotá; On-site; COP 120,000,000 - 180,000,000; Full time

Job summary

Diageo is seeking a Category Manager in Bogota to drive in-store execution and category growth. You will collaborate with Key Customers and trade teams to optimize assortment, shelving, and education strategies that position Diageo brands for success at the point of sale.

You will manage planograms, analyze shopper behavior, and translate insights into actionable recommendations, partnering with Channel & Category Development, Sales, and Marketing to deliver results.

Qualifications

• Bachelor’s degree in business administration or industrial engineering or related field.
• Experience in Category Management with key retailers in Colombia is required.
• Experience in Trade Marketing or sales with knowledge of POS strategy is preferred.
• Knowledge of sales performance indicators and KPI tracking.
• Familiarity with SPACESMAN, Spacesplanning, Nielsen, and Dunnhumby; advanced PowerPoint and Excel skills.

Responsibilities

• Develop and implement in-store execution strategy aligned to shopper growth drivers.
• Lead planogram development and shelf layout across key customers and channels.
• Analyze assortment and optimize portfolio per category; present annual growth plans.
• Monitor store performance using audits, sell-out data, and external datasets to guide actions.
• Collaborate with Channel & Category Development, Shopper Marketing, and Sales teams to translate strategy into execution.
• Educate teams on category growth drivers and best practices for DM plans.

Skills

Shopper understanding

Analytical thinking

Executional excellence

Collaboration

Influencing skills

Project management

Education

Bachelor's degree in business administration or Industrial Engineering

Tools

Spacesman

Spacesplanning

Nielsen

Dunnhumby

Job description

Diageo is seeking a Category Manager in Bogota to drive in-store execution and category growth. You will collaborate with Key Customers and trade teams to optimize assortment, shelving, and education strategies that position Diageo brands for success at the point of sale.

You will manage planograms, analyze shopper behavior, and translate insights into actionable recommendations, partnering with Channel & Category Development, Sales, and Marketing to deliver results.