Senior Retention & Lifecycle Lead - Remote

Paired; Colombia; Remote; COP 377,216,000 - 565,824,000; Full time

Benefits offered by this job

Competitive compensation

Remote work with a growing DTC brand

Full-time contractor engagement

Job summary

Paired is a global recruiting agency connecting top talent with leading brands, now seeking a Head of Retention for a DTC home-care brand. This role focuses on strengthening a subscription business, reducing churn, and maximizing CLV, with a full-time contractor engagement and remote collaboration.

You will lead lifecycle marketing across email and SMS, analyze subscriber behavior, and implement scalable strategies to drive recurring revenue.

Qualifications

• Experience in a subscription-heavy DTC business with seven figures in MRR.
• Proven track record improving subscription performance and CLV.
• Strong understanding of churn reduction and recurring revenue growth.
• Experience with email and SMS lifecycle marketing.
• Analytical skills to interpret retention metrics and derive actions.
• Experience with customer segmentation and reactivation campaigns.
• Independent, ownership mindset in a fast-paced environment.
• Excellent communication and collaboration with marketing and leadership.
• Familiarity with CRM systems and subscription tools.

Responsibilities

• Develop and execute retention strategies to reduce churn and increase CLV.
• Analyze subscription performance and customer behavior to identify opportunities.
• Develop and optimize lifecycle marketing campaigns across email and SMS.
• Design and implement strategies to recover at-risk subscribers and reactivate former customers.
• Monitor key retention metrics including churn, renewal rates, CLV and reactivation.
• Conduct experiments to improve lifecycle marketing and recurring revenue.
• Collaborate with marketing and other stakeholders to align retention with acquisition.
• Identify opportunities to improve subscription processes and scalable strategies for recurring revenue.

Skills

Retention strategy

Lifecycle marketing

Data analytics

Customer segmentation

Cross-functional collaboration

Tools

CRM systems

Subscription management platforms

Job description

Paired is a global recruiting agency connecting top talent with leading brands, now seeking a Head of Retention for a DTC home-care brand. This role focuses on strengthening a subscription business, reducing churn, and maximizing CLV, with a full-time contractor engagement and remote collaboration.

You will lead lifecycle marketing across email and SMS, analyze subscriber behavior, and implement scalable strategies to drive recurring revenue.