Senior Programmatic Campaign Architect

Publicis Groupe Holdings B.V

Bogotá ciudad

On-site

COP 90,000,000 - 150,000,000

Full time

14 days+

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Job summary

Publicis Global Delivery in Bogotá is seeking a Programmatic Media Specialist to lead digital campaigns across major DSPs, manage billing support, setup taxonomy and reporting, and partner with advertisers to drive results.

You will monitor campaign health, optimize daily budgets and bids, communicate with the client and global teams, and contribute to best-practice documentation and training as part of a collaborative, growth‑oriented global group.

Qualifications

Intermediate programmatic media campaign management/optimization knowledge.
Strong communication skills.
Attention to detail and analytical mindset.
Technical savviness with digital platforms.
Knowledge of DV360, TTD and other DSPs; familiarity with ad servers and reporting.

Responsibilities

Set up programmatic campaigns across required platforms following agency and advertiser guidelines.
Run weekly status calls with internal stakeholders providing performance and pacing strategies.
Monitor health of campaigns; ongoing optimization to meet objectives; daily management of budgets, conversions, bids, and creatives.
Ensure quality of deliverables and campaign setups within programmatic platforms.
Proactively identify issues and troubleshoot; maintain daily client communication.
Deliver recommendations and analysis of beta tests, new platforms, and vendors.
Assist in programmatic and digital media training and certifications as needed.
Coordinate with global account teams to ensure flawless execution of deliverables.
Identify growth opportunities and communicate them to the client.
Document best practices to improve operational efficiencies within the team.