Senior Personalization Solutions Consultant

Mastercard; Bogotá; On-site; COP 120,000,000 - 180,000,000; Full time

Job summary

Mastercard is seeking a Senior Solutions Consultant for Personalization in Bogotá. You will partner with Tier 0–1 customers to design data-driven personalization programs, shaping multi-quarter roadmaps and owning campaign performance across your portfolio.

The role requires advanced personalization expertise and leadership across complex customer initiatives from end to end. The ideal candidate brings experience in consulting or SaaS environments, strong analytics, and exceptional communication

Qualifications

• Experience in consulting, strategy, digital marketing, or customer success roles, ideally in a SaaS or agency environment.
• Proven experience delivering complex, measurable marketing programs using data insights and analytics.
• Strong grasp of personalization, A/B testing, segmentation, and performance marketing concepts.
• Exceptional communication and presentation skills, with experience engaging executive-level stakeholders.
• Comfort working cross-functionally in a fast-paced, matrixed environment.
• Strategic thinker who can translate technical performance into business outcomes.
• Experience with tools like Google Analytics, Adobe Analytics, or similar analytics tools is a plus.
• Must be business fluent in Portuguese, English and Spanish

Responsibilities

• Design and oversee multi-quarter personalization roadmaps across channels.
• Own the health of the campaign portfolio across accounts, managing risk and value creation.
• Develop executive-level narratives linking campaign performance to business outcomes.
• Lead quarterly roadmap planning, sequencing models, and renewal strategies.
• Partner with Sales, CS and Delivery to shape renewal conversations and upsell opportunities.
• Provide SME guidance in defined domain areas (e.g., AI, analytics).
• Drive cross-functional collaboration and stakeholder alignment on priorities and timelines.
• Define standards for personalization innovation and enablement materials.

Skills

Consulting experience

Marketing analytics

Personalization & A/B testing

Communication & presentation

Cross-functional collaboration

Strategic thinking

Analytics tools (GA/Adobe)

Languages (Portuguese/English/Spanish)

Tools

Google Analytics

Adobe Analytics

Job description

Mastercard is seeking a Senior Solutions Consultant for Personalization in Bogotá. You will partner with Tier 0–1 customers to design data-driven personalization programs, shaping multi-quarter roadmaps and owning campaign performance across your portfolio.

The role requires advanced personalization expertise and leadership across complex customer initiatives from end to end. The ideal candidate brings experience in consulting or SaaS environments, strong analytics, and exceptional communication