Senior Solutions Consultant, Personalization

Mastercard; Bogotá; On-site; COP 120,000,000 - 180,000,000; Full time

Job summary

Mastercard is seeking a Senior Solutions Consultant for Personalization in Bogotá. You will partner with Tier 0–1 customers to design data-driven personalization programs, shaping multi-quarter roadmaps and owning campaign performance across your portfolio.

The role requires advanced personalization expertise and leadership across complex customer initiatives from end to end. The ideal candidate brings experience in consulting or SaaS environments, strong analytics, and exceptional communication

Qualifications

• Experience in consulting, strategy, digital marketing, or customer success roles, ideally in a SaaS or agency environment.
• Proven experience delivering complex, measurable marketing programs using data insights and analytics.
• Strong grasp of personalization, A/B testing, segmentation, and performance marketing concepts.
• Exceptional communication and presentation skills, with experience engaging executive-level stakeholders.
• Comfort working cross-functionally in a fast-paced, matrixed environment.
• Strategic thinker who can translate technical performance into business outcomes.
• Experience with tools like Google Analytics, Adobe Analytics, or similar analytics tools is a plus.
• Must be business fluent in Portuguese, English and Spanish

Responsibilities

• Design and oversee multi-quarter personalization roadmaps across channels.
• Own the health of the campaign portfolio across accounts, managing risk and value creation.
• Develop executive-level narratives linking campaign performance to business outcomes.
• Lead quarterly roadmap planning, sequencing models, and renewal strategies.
• Partner with Sales, CS and Delivery to shape renewal conversations and upsell opportunities.
• Provide SME guidance in defined domain areas (e.g., AI, analytics).
• Drive cross-functional collaboration and stakeholder alignment on priorities and timelines.
• Define standards for personalization innovation and enablement materials.

Skills

Consulting experience

Marketing analytics

Personalization & A/B testing

Communication & presentation

Cross-functional collaboration

Strategic thinking

Analytics tools (GA/Adobe)

Languages (Portuguese/English/Spanish)

Tools

Google Analytics

Adobe Analytics

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Solutions Consultant, Personalization

About the Role

As a Senior Solutions Consultant, you will act as a strategic partner to Tier 0–1 customers, designing and delivering data-driven personalization programs that drive measurable uplift. You will shape multi-quarter campaign roadmaps, translate insights into innovative concepts, and own campaign performance across your portfolio, working cross-functionally to execute a cohesive personalization vision. This role requires advanced personalization expertise and the ability to lead complex customer initiatives from end to end.

Key Responsibilities

• Advanced Personalization Strategy & Innovation
• Design and oversee complex, insight-driven personalization roadmaps that span multiple channels, targeting strategies, and KPIs.
• Own the health of the campaign portfolio across accounts, proactively managing risk, pacing, and value creation.
• Develop executive-level narratives that tie campaign performance to strategic business outcomes.
• Value Planning & Measurement
• Build and maintain account-level and vertical-level value frameworks, surfacing the ROI of use cases and campaigns.
• Lead quarterly roadmap planning cycles, define campaign sequencing models, and contribute to renewal strategies through measurable impact narratives.
• Own and evolve value scorecards across your book of business and support internal enablement with case studies and impact reporting.
• Commercial Strategy & Renewals
• Partner with Customer Success and Sales to shape renewal conversations and identify upsell opportunities.
• Support commercial discussions with strategic roadmap data, performance benchmarks, and use case expansion strategies.
• Subject Matter Expertise
• Act as a go-to expert in a defined domain (e.g., AI, financial institutions, retail strategy, analytics, segmentation).
• Provide guidance and thought leadership internally and externally to advance customer success and innovation.
• Cross-Functional Influence & Stakeholder Management
• Act as a senior point of contact for customer executives and cross-functional internal teams (Sales, CS, ITPM, TAM).
• Drive alignment on prioritization, campaign planning, and delivery timelines through structured collaboration frameworks.
• Operational Excellence & Escalation Ownership
• Define standards for personalization innovation, roadmap deliverables, and solutions commercial success
• Partner with internal delivery leads to streamline operational workflows and improve efficiency across pods
• Mentorship & Team Enablement
• Coach Consultants and Associates on personalization, planning and customer communication
• Contribute to training materials, onboarding resources, and reusable playbooks to raise team-wide delivery quality

What We're Looking For

• Experience in consulting, strategy, digital marketing, or customer success roles, ideally in a SaaS or agency environment.
• Proven experience delivering complex, measurable marketing programs using data insights and analytics.
• Strong grasp of personalization, A/B testing, segmentation, and performance marketing concepts.
• Exceptional communication and presentation skills, with experience engaging executive-level stakeholders.
• Comfort working cross-functionally in a fast-paced, matrixed environment.
• Strategic thinker who can translate technical performance into business outcomes.
• Experience with tools like Google Analytics, Adobe Analytics, or similar analytics tools is a plus.
• Must be business fluent in Portuguese, English and Spanish

Corporate Security Responsibility

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.