Senior CRM Strategist: Personalised Journeys

Ten Group; Bogotá; Hybrid; COP 135,551,865 - 203,327,798; Full time

Benefits offered by this job

Competitive salary package

Paid time off

Paid Sabbaticals

Employee Discounts

Remote Working Holidays

Job summary

Ten Group in Bogotá is seeking a Senior CRM Specialist to drive customer engagement and lifetime value through innovative CRM strategies and execution. This role involves owning the end-to-end delivery of CRM campaigns and working with various teams to ensure alignment with business objectives.

The ideal candidate will have significant experience in CRM or lifecycle marketing, with strong analytical and stakeholder management skills. The position offers a hybrid working model and various employee rewards.

Qualifications

• Significant experience in CRM or lifecycle marketing, ideally within a consumer, membership, or subscription-led business.
• Strong hands-on experience with CRM platforms, ideally Braze or Klaviyo.
• Proven experience delivering automated journeys and personalized campaigns at scale.
• Strong technical understanding of CRM platforms and data architecture.
• Excellent stakeholder management and communication skills.
• Fluent in English.

Responsibilities

• Own the planning and delivery of CRM campaigns and automated journeys.
• Translate business objectives into clear CRM strategies.
• Design, build, and optimize multi-step CRM journeys.
• Monitor and report on CRM performance, providing insights.
• Ensure CRM activity complies with data privacy regulations.

Skills

CRM experience

Strong analytical mindset

Stakeholder management

Technical understanding of CRM platforms

Fluent in English

Tools

CRM platforms (Braze or Klaviyo)

Job description

Ten Group in Bogotá is seeking a Senior CRM Specialist to drive customer engagement and lifetime value through innovative CRM strategies and execution. This role involves owning the end-to-end delivery of CRM campaigns and working with various teams to ensure alignment with business objectives.

The ideal candidate will have significant experience in CRM or lifecycle marketing, with strong analytical and stakeholder management skills. The position offers a hybrid working model and various employee rewards.