Senior Digital Marketing & Web Experience Lead

Mastercard Inc.; Bogotá; On-site; COP 120,000,000 - 180,000,000; Full time

Job summary

Mastercard Inc. in Bogotá seeks a Senior Specialist to join the Global Business Service Center, partnering with the Center for Inclusive Growth and ESG Marketing to support website management, content publishing, audits, and governance across digital properties.

You will work with marketing teams to ensure brand alignment, improve user experience, perform technical enhancements, and track KPIs while maintaining compliance with laws and industry best practices.

Qualifications

• Experience with large-scale digital marketing websites and content workflows.
• Proficient in HTML/CSS/JavaScript and publishing processes.
• Ability to coordinate with global and regional teams and external stakeholders.

Responsibilities

• Plan, implement, manage and upgrade the organization’s website.
• Publish new content and conduct content audits.
• Ensure site security measures and GDPR compliance.
• Collaborate with designers and writers on web content.
• Track KPIs and optimize user experience.

Skills

HTML

CSS

JavaScript

Content strategy

Email marketing

SEO

A/B testing

Communication

Tools

Pardot

Adobe Creative Suite

CMS platforms

Job description

Mastercard Inc. in Bogotá seeks a Senior Specialist to join the Global Business Service Center, partnering with the Center for Inclusive Growth and ESG Marketing to support website management, content publishing, audits, and governance across digital properties.

You will work with marketing teams to ensure brand alignment, improve user experience, perform technical enhancements, and track KPIs while maintaining compliance with laws and industry best practices.