Senior Performance Marketing Manager (Remote)

Entrepreneur Cooperative; Colombia; Teletrabalho; COP 61 406 000 - 117 394 000; Tempo integral

Resumo da oferta

Entrepreneur Cooperative is seeking a Staff Performance Marketing Manager to own multi-channel demand generation programs and drive pipeline for the Mid-Market segment. You will lead end-to-end campaigns across lifecycle, ABM/ABX, and marketing automation, partnering with analytics and product marketing teams to optimize progression.

The role offers senior-level autonomy, cross-functional collaboration, and a data-driven environment.

Qualificações

• 6+ years of experience in B2B or B2C multi-channel demand generation, growth marketing, or lifecycle marketing.
• Strong understanding of demand generation and account/customer acquisition strategies.
• Ability to diagnose funnel and account stall points and build targeted programs.
• Experience setting up, executing, and measuring lifecycle campaigns for SaaS products.
• Hands-on marketing automation experience with Marketo, Eloqua, HubSpot, Braze, or equivalent platforms.
• Working knowledge of ABM/ABX and intent data platforms such as 6sense, Demandbase, or similar.

Responsabilidades

• Diagnose where priority accounts are stalled and build targeted programs to improve progression.
• Design programs that move audiences toward SQLs, SQOs, and pipeline.
• Own a portfolio of planned and emerging account-growth plays.
• Test, optimize, scale, modify, or stop programs based on performance evidence.
• Launch signal-based programs when new opportunities emerge, including mid-quarter.

Conhecimentos

Demand generation

Lifecycle marketing

Multi-channel

ABM/ABX

Marketing automation

Analytics

Project management

Cross-functional collaboration

Strategic thinking

Account growth

Ferramentas

Marketo

Eloqua

HubSpot

Braze

6sense

Demandbase

Salesforce

Descrição da oferta de emprego

Entrepreneur Cooperative is seeking a Staff Performance Marketing Manager to own multi-channel demand generation programs and drive pipeline for the Mid-Market segment. You will lead end-to-end campaigns across lifecycle, ABM/ABX, and marketing automation, partnering with analytics and product marketing teams to optimize progression.

The role offers senior-level autonomy, cross-functional collaboration, and a data-driven environment.