Senior Global Retail Media & Commerce Lead

WPP; Bogotá; Hybrid; COP 80,000,000 - 120,000,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Mental health days

Job summary

WPP Media is seeking a Senior Executive Commerce for the Global Operations Centre to drive performance across retail media networks (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, and more). You will manage search and programmatic activations, optimize client KPIs, and collaborate with regional teams worldwide.

The role requires a bachelor’s degree, advanced English (B2–C2), and at least two years in biddable media; experience with Pacvue or Skai is preferred.

Qualifications

• Bachelor’s degree required.
• Advanced English level (B2–C2).
• At least 2 years of experience in biddable performance media execution, with a strong preference for retail media execution such as Pacvue or Skai.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).

Responsibilities

• Manage search and programmatic media activations across retailer networks (e.g., Amazon, CitrusAd, Criteo, The Trade Desk, Walmart) and optimize client KPIs.
• Execute campaign setup, bid recommendations, and budgeting to meet client goals using retail bid management tech (Pacvue, Skai, Epsilo).
• Interact with regional teams (Europe, North America, Asia) and communicate effectively.
• Prepare weekly, monthly, and quarterly performance reports and derive insights to inform optimization.
• Assist with reconciliation, invoicing/billing, trafficking, and data mapping to the internal campaign management platform.

Skills

Biddable media execution

Campaign management

Analytical skills

Advanced English

Education

Bachelor's degree

Tools

Pacvue

Skai

Job description

WPP Media is seeking a Senior Executive Commerce for the Global Operations Centre to drive performance across retail media networks (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, and more). You will manage search and programmatic activations, optimize client KPIs, and collaborate with regional teams worldwide.

The role requires a bachelor’s degree, advanced English (B2–C2), and at least two years in biddable media; experience with Pacvue or Skai is preferred.