Senior Ecommerce Analyst

Publicis Groupe ANZ; Bogotá; On-site; COP 90,000,000 - 180,000,000; Full time

Job summary

Publicis Global Delivery seeks a Senior E-commerce Media Analyst to lead activation, optimization, and reporting for ecommerce campaigns supporting global brands. You will guide junior teammates, manage paid media budgets, and craft data-informed strategies across platforms to maximize ROI.

You will collaborate with global agencies, monitor performance metrics, and share actionable insights with clients. A strong background in ecommerce tools and digital branding enhances your impact.

Qualifications

• Experience with Ecommerce platforms and media campaigns across agencies or brands.
• Strong communication skills and client-facing experience.
• Detail-oriented with strong analytical capability.
• Knowledge of Excel and data interpretation.
• Background in digital branding or performance campaigns is valued.
• Familiarity with ecommerce advertising tools listed above.

Responsibilities

• Activate, monitor, and optimize ecommerce media campaigns for global clients.
• Identify growth opportunities and drive actions to realize them.
• Assist in Ecommerce and Digital Media training for the team.
• Develop best practices for ecommerce media rollout and execution.
• Build strong client relationships and provide data-driven recommendations.
• Communicate digital strategies and campaign tactics clearly.

Skills

Ecommerce platforms

Communication

Attention to detail

Analytical skills

Digital branding/performances

Excel

Teamwork

Campaign management

Campaign reporting

Ecommerce tools knowledge

Tools

Amazon Ads

Instacart

Kroger

Criteo

Walmart

Skai

Pacvue

Job description

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 3,000 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

Publicis Global Delivery is looking for a Senior E-commerce Media Analyst who wants to help our global clients succeed and our team continues growing. You will directly contribute to transforming our international clients 'businesses by running and activating e-commerce campaigns and guiding team members to improve their technical goals.

You will be responsible for implementing and managing the overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels. Develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting.

Responsibilities

• Work directly with global agencies to activate, monitor, and optimize social media campaigns for global clients such as Samsung, Disney, Taco Bell, Lenovo, and their business KPIs.
• Proactively identify client’s growth opportunities and take actions to ensure it happens.
• Assist in Ecommerce and Digital Media training sessions. You will have the time and opportunity to grow and help others succeed.
• Oversee the development, the rollout, and the adherence to ecommerce media best practices.
• Prepare, train, and certify yourself to evolve and continue your career path within PGD, while working on your daily tasks.
• Develop, improve, and maintain relationships with clients through exceptional client service.
• Provide the clients with recommendations and optimization strategies that are aligned with their objectives.
• Effectively communicate digital strategies and tactical approaches for each campaign.
• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g., auction/exchange based performance media, audience-based buying, remarketing campaigns, while meeting or exceeding client performance expectations.
• Attend client meetings as needed.
• Keep abreast of industry trends through advertising and media journals and recognized marketing sources.
• Setup E-commerce campaigns, within each required platform, following agency and advertiser guidelines.
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation to prepare for campaign launch.
• Work with media partners to ensure accurate platform implementation.
• Troubleshoot issues on all pre-production and live campaigns.
• Ensure the quality of the campaign execution process.

Qualifications

• In-depth knowledge of Ecommerce platforms, operating as an in-agency expert while showing a good understanding of the overall media landscape.
• Strong communication skills.
• Result oriented skills.
• Attention to details skills.
• Analytical skills.
• Previously trained in digital branding or performance campaigns.
• Intermediate Excel knowledge.
• Strong teamwork and client orientation skills to help the team grow.
• Strong knowledge managing campaigns and optimizations
• Strong knowledge managing Campaign reporting
• Intermediate knowlegde with ecommerce tools: Amazon Ads, Instacart (BASIC), Kroger (BASIC), Criteo (BASIC), Walmart (BASIC), Skai (BASIC) and Pacvue (BASIC)

Good to have:

• Knowledge in SEM (Search Engine Marketing) is a plus.
• Strong knowledge in one/two of the following fields: Community Management Media planning Media Buying Creative strategy Ad Serving Tools: GCM, Sizmek. Bidding Management Tools: Marin, Skai, 4C. Verification Tools: IAS - MOAT.