Senior Ecommerce Brand Growth Manager

Wallabaga; Colombia; Presencial; COP 279.677.000 - 403.978.000; Jornada completa

Descripción de la vacante

Wallabaga, a multi-brand DTC pet company, is seeking an experienced Ecommerce Brand Manager to own the brand across all channels, from acquisition to retention. You will direct PPC and email teams, coordinate with Shopify and product teams, and drive repeat purchases through data-driven marketing and testing.

The role requires strong analytics, marketplace knowledge, and the ability to align organic and paid efforts with product launches and retailer partnerships.

Formación

• 4–7 years in ecommerce brand management or growth marketing.
• Experience improving repeat purchases via lifecycle email.
• Strong marketplace knowledge across Amazon, TikTok Shop, and major retail marketplaces.

Responsabilidades

• Own brand performance across acquisition, conversion and retention.
• Direct PPC across Meta and Google; review KPIs and adjust strategy.
• Coordinate with Amazon and Chewy PPC agencies for results.
• Own landing page testing and CRO; coordinate with Shopify manager.
• Drive repeat purchase with email programs targeting repeat customers.
• Collaborate with affiliate/creator teams to maximize impressions.
• Coordinate with social media to align paid, organic and creator efforts.
• Coordinate with SEO to ensure strong brand discoverability across search.
• Work with Product/Wholesale on new color/pattern releases and pre-launch readiness.
• Report to CEO on sales trends, CAC, ROAS, LTV, and repeat rate.
• Analyze GA4, Triple Whale and dashboards to uncover trends and opportunities across funnel.

Conocimientos

Growth marketing

Brand strategy

Email lifecycle

Analytics

Cross-functional leadership

Herramientas

GA4

Klaviyo

Triple Whale

Shopify

Amazon Seller Central

Descripción del empleo

Wallabaga, a multi-brand DTC pet company, is seeking an experienced Ecommerce Brand Manager to own the brand across all channels, from acquisition to retention. You will direct PPC and email teams, coordinate with Shopify and product teams, and drive repeat purchases through data-driven marketing and testing.

The role requires strong analytics, marketplace knowledge, and the ability to align organic and paid efforts with product launches and retailer partnerships.