Senior E‑commerce Growth & Analytics Lead

Publicis Groupe; Bogotá; Presencial; COP 110.000.000 - 150.000.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery is seeking a Senior E-commerce Media Analyst to drive and optimize ecommerce media campaigns for global clients. You will lead initiatives, guide team members, and improve campaign performance through analytics and strategic planning.

In this role, you will manage paid marketing strategy, budget allocation, and ROI across multiple digital channels, while building strong client relationships and delivering high-quality outcomes.

Formación

• Experience leading ecommerce media campaigns across platforms.
• Knowledge of media analytics and reporting processes.
• Strong communication and client-facing skills.
• Intermediate Excel skills for data manipulation.
• Experience with global client programs and agencies.
• Understanding of budget allocation and ROI tracking.

Responsabilidades

• Activate, monitor, and optimize ecommerce media campaigns for global clients.
• Identify growth opportunities and act to realize them.
• Coach teammates through training sessions and knowledge sharing.
• Develop and adhere to ecommerce media best practices.
• Communicate strategies and optimizations to clients and internal teams.
• Manage assets, insertion orders, and campaign documentation for launches.
• Troubleshoot issues across pre-production and live campaigns.
• Stay current with industry trends and advertising journals.

Conocimientos

Ecommerce know-how

Communication

Analytical

Detail-oriented

Result oriented

Teamwork

Client focus

Excel

Campaign reporting

Campaign optimization

Amazon Ads

Skai

Criteo

Herramientas

Amazon Ads

Instacart

Kroger

Criteo

Walmart

Skai

Pacvue

Descripción del empleo

Publicis Global Delivery is seeking a Senior E-commerce Media Analyst to drive and optimize ecommerce media campaigns for global clients. You will lead initiatives, guide team members, and improve campaign performance through analytics and strategic planning.

In this role, you will manage paid marketing strategy, budget allocation, and ROI across multiple digital channels, while building strong client relationships and delivering high-quality outcomes.