Sr. E-commerce Brand Manager - PETS

Wallabaga; Colombia; Presencial; COP 279.677.000 - 403.978.000; Jornada completa

Descripción de la vacante

Wallabaga, a multi-brand DTC pet company, is seeking an experienced Ecommerce Brand Manager to own the brand across all channels, from acquisition to retention. You will direct PPC and email teams, coordinate with Shopify and product teams, and drive repeat purchases through data-driven marketing and testing.

The role requires strong analytics, marketplace knowledge, and the ability to align organic and paid efforts with product launches and retailer partnerships.

Formación

• 4–7 years in ecommerce brand management or growth marketing.
• Experience improving repeat purchases via lifecycle email.
• Strong marketplace knowledge across Amazon, TikTok Shop, and major retail marketplaces.

Responsabilidades

• Own brand performance across acquisition, conversion and retention.
• Direct PPC across Meta and Google; review KPIs and adjust strategy.
• Coordinate with Amazon and Chewy PPC agencies for results.
• Own landing page testing and CRO; coordinate with Shopify manager.
• Drive repeat purchase with email programs targeting repeat customers.
• Collaborate with affiliate/creator teams to maximize impressions.
• Coordinate with social media to align paid, organic and creator efforts.
• Coordinate with SEO to ensure strong brand discoverability across search.
• Work with Product/Wholesale on new color/pattern releases and pre-launch readiness.
• Report to CEO on sales trends, CAC, ROAS, LTV, and repeat rate.
• Analyze GA4, Triple Whale and dashboards to uncover trends and opportunities across funnel.

Conocimientos

Growth marketing

Brand strategy

Email lifecycle

Analytics

Cross-functional leadership

Herramientas

GA4

Klaviyo

Triple Whale

Shopify

Amazon Seller Central

Descripción del empleo

We're looking for an experienced Ecommerce Brand Manager to take full ownership a pet DTC brand built around continuous new color and pattern releases to drive repeat purchase. This is an end to end ownership role, you are accountable for the brand's overall performance across every channel and lever, not just one discipline. You will direct a shared in-house PPC manager and a shared email specialist, coordinate with our Shopify manager, and work closely with our Product & Wholesale Manager on new release timing.

About Us

We are a multi brand, DTC first pet products company. This brand is our single purchase brand, selling primarily through Amazon and TikTok, with Shopify as a secondary channel, and it depends on a steady cadence of new product releases and strong repeat purchase mechanics to drive revenue.

What You'll Do

• Own overall performance and strategy for the brand across every channel, treating acquisition, conversion, and repeat purchase as one connected system rather than separate problems


• Direct the in-house PPC manager's work across Meta and Google for this brand, reviewing performance against KPIs and adjusting strategy as needed


• Own the relationship with our Amazon and Chewy PPC agencies for this brand, holding them accountable to results


• Own the strategy and roadmap for landing page testing and website conversion rate optimization, coordinating execution with our Shopify manager


• Own repeat purchase and retention strategy, working closely with the shared email specialist to build email programs that convert one time buyers into repeat customers, addressing a specific known gap in how email has been used for this brand historically


• Coordinate with the affiliate coordinator and creator coordinators to make sure the brand is doing everything it can to maximize impressions and reach across social platforms


• Coordinate with our social media team to make sure organic content, posting cadence, and audience engagement are working alongside paid and creator efforts to build brand visibility and drive sales, not operating as a disconnected channel


• Coordinate with our SEO team to make sure the brand shows up strongly wherever people are searching and discovering products today, including newer AI powered search and discovery tools, not just traditional search results


• Coordinate closely with our Product/Wholesale Manager on new color and pattern release timing, making sure marketing, email, and landing pages are ready ahead of each release rather than scrambling after the fact


• Report directly to the CEO on the brand's overall performance, including sales trends, CAC, ROAS, LTV, and repeat purchase rate


• Dig into GA4, Triple Whale, and platform dashboards regularly to uncover trends, inefficiencies, and opportunities across the full funnel

What We're Looking For

• 4 to 7 years of experience in ecommerce brand management or growth marketing, ideally with direct experience in single purchase or non subscription DTC models


• Demonstrated experience improving repeat purchase rate through email or lifecycle marketing, not just driving first time acquisition


• Strong marketplace knowledge across Amazon, TikTok Shop, and major retail marketplaces


• Comfortable directing other people's execution, including an internal PPC specialist and multiple external agencies, rather than needing to personally run every channel


• Experience working with tools like GA4, Klaviyo, Triple Whale, Shopify, and Amazon Seller Central


• Extremely strong analytical skills and comfort making brand level tradeoffs across acquisition spend, retention investment, and new product timing


• Curious, relentless, and highly action oriented, comfortable owning outcomes across a full brand rather than one narrow discipline

Work Style

• Reports directly to the CEO, with full ownership of one brand's performance and light oversight visibility into two additional brands


• Fast paced, highly collaborative, and results driven environment


• We value urgency, clarity, ownership, and people who bring both strategy and hustle to the table