Advanced Analytics Senior Executive, GOC

WPP Media; Medellín; Híbrido; COP 120.000.000 - 230.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical and retirement benefits

Hybrid work model

Paid time off

Mental health days

Career development opportunities

Descripción de la vacante

WPP Media is seeking a Senior Associate, Data Strategy to transform audience data into actionable marketing strategies. You will work with Planning, Activation, and Analytics teams to identify growth opportunities and translate insights into recommendations for paid, owned, and earned media.

You'll collaborate with clients, agency teams, and data partners to execute audience strategies from analysis to activation, balancing analytical rigor with clear communication and stakeholder management.

Formación

• Experience in media or digital strategy.
• Analytical mindset with data-informed decisions.
• Strong quantitative and data visualization skills.
• Familiar with audience measurement tools.

Responsabilidades

• Generate and quality-check audience metadata and libraries.
• Develop audience strategies with internal teams and clients.
• Act as a power user of WPP Open platforms for data workflows.
• Perform quantitative analysis including segmentation and forecasting.
• Create compelling client-ready stories and PowerPoint decks.

Conocimientos

Media strategy

AdTech

MarTech

Programmatic

Quantitative skills

Excel/PowerPoint

Client-facing

Attention to detail

Multi-project management

Curiosity

Herramientas

ComScore

Nielsen

MRI

Descripción del empleo

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

We are looking for a Senior Associate, Data Strategy to help turn audience data into actionable marketing strategies. Working alongside Planning, Activation, and Analytics teams, you will identify growth opportunities, develop audience insights, and connect data and technology to support precision marketing across paid, owned, and earned media.

You will collaborate closely with agency teams, client stakeholders, and data partners to execute audience strategies—from analysis and audience architecture through activation and validation. This role combines analytical thinking, technical knowledge, and confident client-facing communication to translate audience insights into clear recommendations.

In this role, you will:

• Generate, manage, and quality-check audience metadata, ensuring the audience library remains accurate and continuously updated.
• Support the development of audience strategies, deriving insights and translating audience logic into activation in collaboration with internal teams and client stakeholders.
• Act as a power user of WPP Open platforms to support data strategy workflows.
• Assist with quantitative data analysis, including audience segmentation, business forecasting, statistical analysis, and data visualization.
• Monitor media data and audience syndication, reporting on audience sizing, delivery, and performance.
• Manage day-to-day project delivery, coordinating with agency teams to keep work organized, communicate updates, and meet deadlines.
• Help develop PowerPoint presentations and compelling storylines for client, internal, and new business projects, building understanding of consumers, culture, and brands.
• Collaborate with communications planning and media planning stakeholders to translate insights into recommendations that address strategic business questions.
• Actively contribute to team meetings, working sessions, client discussions, and brainstorms, helping move decisions and next steps forward.

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

• Experience in media or digital strategy, with knowledge of AdTech, MarTech, and programmatic advertising.
• An analytical mindset and an understanding of online and offline media ecosystems and how data informs marketing decisions.
• Strong quantitative skills, including experience with data entry and basic data analysis.
• Familiarity with syndicated audience and measurement tools, such as comScore, Nielsen, and MRI.
• Strong proficiency in Microsoft Excel, Word, and PowerPoint.
• The ability to translate audience data, analytical approaches, and findings into clear insights and strategic implications.
• Confident client-facing communication and the ability to collaborate closely with agency partners, client stakeholders, and data partners.
• Strong attention to detail, while maintaining a clear understanding of the broader business objective.
• The ability to manage multiple projects and deadlines in a collaborative, fast-paced environment.
• Intellectual curiosity, a willingness to learn emerging technologies, and a proactive approach to exploring what data means for a client’s business.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

This position is available in a Remote or Hybrid Work Modality and must be performed from any location within Mexico or Colombia. Only candidates residing in either country who are legally authorized to work there may apply. Remote work from outside Mexico or Colombia, including relocation abroad under a remote work contract, is not permitted under any circumstances.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Noticefor more information on how we process the information you provide.