Senior Data-Driven Media Operations Specialist

WPP Media; Bogotá ciudad; Presencial; COP 133.920.000 - 200.880.000; Jornada completa

Descripción de la vacante

WPP Media seeks a Media Advertising Operations Senior Associate to design and execute data-driven digital media strategies across Google, Meta, TikTok and LinkedIn. You will lead planning, activation, optimization and measurement to ensure efficient investment and measurable results across the customer journey.

You will combine strategic thinking with advanced platform expertise, audience insights and analytics, delivering recommendations that drive awareness, lead generation and long-term

Formación

• Experience managing paid media campaigns across Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Ads.
• Expertise in performance marketing strategy, including audience planning and lead generation.
• Strong analytics to interpret metrics such as CPA, CPL, CAC, ROAS, CTR, CVR, and CPM.
• Knowledge of measurement frameworks such as GA4 and tag management to ensure data accuracy.

Responsabilidades

• Lead planning, activation, optimization, and measurement of campaigns across major platforms.
• Allocate budgets to maximize efficiency and drive business outcomes.
• Transform campaign data into actionable insights and recommendations.
• Collaborate with cross-functional teams and clients to align strategy with objectives.

Conocimientos

Paid media management

Performance marketing strategy

Analytics & interpretation

A/B testing & optimization

Cross-functional collaboration

Advanced Excel/Sheets

Herramientas

GA4

Google Tag Manager

Google Ads

Meta Ads Manager

TikTok Ads Manager

LinkedIn Ads

Excel

Google Sheets

Descripción del empleo

WPP Media seeks a Media Advertising Operations Senior Associate to design and execute data-driven digital media strategies across Google, Meta, TikTok and LinkedIn. You will lead planning, activation, optimization and measurement to ensure efficient investment and measurable results across the customer journey.

You will combine strategic thinking with advanced platform expertise, audience insights and analytics, delivering recommendations that drive awareness, lead generation and long-term