Media Advertising Operations Senior Associate

WPP Media; Bogotá ciudad; Presencial; COP 133.920.000 - 200.880.000; Jornada completa

Descripción de la vacante

WPP Media seeks a Media Advertising Operations Senior Associate to design and execute data-driven digital media strategies across Google, Meta, TikTok and LinkedIn. You will lead planning, activation, optimization and measurement to ensure efficient investment and measurable results across the customer journey.

You will combine strategic thinking with advanced platform expertise, audience insights and analytics, delivering recommendations that drive awareness, lead generation and long-term

Formación

• Experience managing paid media campaigns across Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Ads.
• Expertise in performance marketing strategy, including audience planning and lead generation.
• Strong analytics to interpret metrics such as CPA, CPL, CAC, ROAS, CTR, CVR, and CPM.
• Knowledge of measurement frameworks such as GA4 and tag management to ensure data accuracy.

Responsabilidades

• Lead planning, activation, optimization, and measurement of campaigns across major platforms.
• Allocate budgets to maximize efficiency and drive business outcomes.
• Transform campaign data into actionable insights and recommendations.
• Collaborate with cross-functional teams and clients to align strategy with objectives.

Conocimientos

Paid media management

Performance marketing strategy

Analytics & interpretation

A/B testing & optimization

Cross-functional collaboration

Advanced Excel/Sheets

Herramientas

GA4

Google Tag Manager

Google Ads

Meta Ads Manager

TikTok Ads Manager

LinkedIn Ads

Excel

Google Sheets

Descripción del empleo

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary And Impact

The Media Advertising Operations Senior Associate is responsible for developing and executing data-driven digital media strategies that align business objectives, brand growth, and performance goals. This role leads the planning, activation, optimization, and measurement of campaigns across Google, Meta, TikTok, and LinkedIn, ensuring efficient investment allocation and measurable results throughout the customer journey. By combining strategic thinking, advanced platform expertise, audience insights, and analytics, the role transforms campaign data into actionable recommendations that drive awareness, lead generation, conversions, and long-term business growth while collaborating closely with cross-functional teams and clients.

Skills And Experience

• Advanced hands-on experience managing, optimizing, and scaling paid media campaigns across Google Ads, Meta Ads Manager, TikTok Ads Manager, and LinkedIn Ads, with a strong understanding of platform best practices and campaign structures.
• Proven expertise in performance marketing strategy, including audience planning, full-funnel campaign design, lead generation, conversion optimization, and budget allocation aligned with business objectives.
• Strong analytical skills with experience interpreting key performance metrics such as CPA, CPL, CAC, ROAS, CTR, CVR, and CPM, transforming data into actionable insights and strategic recommendations.
• Solid knowledge of measurement and tracking frameworks, including GA4, Google Tag Manager, conversion tracking, events implementation, and attribution analysis to ensure data accuracy and campaign effectiveness.
• Experience conducting A/B testing, experimentation, and continuous optimization, identifying growth opportunities through audience behavior, historical performance, and market trends.
• Ability to collaborate effectively with cross-functional teams and clients, combining strategic thinking, storytelling with data, advanced Excel/Google Sheets skills, and presentation development to communicate insights and drive business results.

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