Media Advertising Operations Associate

WPP; Bogotá ciudad; Híbrido; COP 33.480.000 - 50.220.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Employee discounts

Mental health days

Descripción de la vacante

WPP Media in Bogotá is seeking a Media Advertising Operations Associate to support the setup, pacing, and optimization of paid campaigns across Google Search, Paid Social, and programmatic channels. This role focuses on campaign setup, budget pacing, performance monitoring, creative and tracking implementation, and ongoing optimization to meet client KPIs.

You will collaborate with Ad Operations, Analytics, Product Strategy, and Client Service teams to identify issues and provide actionable

Formación

• 1–3 years in digital media, campaign management, or advertising operations with a relevant degree.
• Hands-on experience with Google Search campaigns, GA4, and performance tracking.
• Strong technical and operational skills including troubleshooting and QA across digital platforms.

Responsabilidades

• Set up campaigns, pace budgets, and monitor performance across channels.
• Implement tracking pixels, creative tags, and ensure data accuracy.
• Collaborate with Ad Operations, Analytics, and Client Services to optimize results.

Conocimientos

Digital media experience

Google Search campaigns

GA4 reporting

Campaign setup

Budget pacing

DV360

Campaign Manager 360

Data analysis

Communication & collaboration

Educación

Bachelor’s degree or equivalent

Herramientas

DV360

Campaign Manager 360

GA4

Descripción del empleo

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Media Advertising Operations Associate plays a critical role in the successful execution and optimization of paid media campaigns across channels such as Google Search, Paid Social, and programmatic platforms. This position is responsible for campaign setup, budget pacing, performance monitoring, creative and tracking implementation, and ongoing optimization to ensure campaigns meet client objectives and key performance indicators. By collaborating closely with Ad Operations, Analytics, Product Strategy, and Client Service teams, the associate helps identify and resolve technical issues, improve campaign efficiency, and provide actionable insights. Their work directly impacts campaign performance, data accuracy, and client satisfaction, driving measurable business results while ensuring seamless delivery of digital advertising initiatives.

Skills and Experience:

• 1-3 years of experience in digital media, campaign management, or advertising operations, with a Bachelor’s degree or equivalent relevant industry background.
• Hands-on expertise in Google Search campaigns, GA4 reporting, and performance tracking, with the ability to analyze data and optimize campaigns against key performance indicators.
• Strong technical and operational skills, including campaign setup, budget pacing, DSP pixel generation, creative tag implementation, troubleshooting, and quality assurance across digital platforms.
• Excellent analytical, numerical, and problem-solving abilities, with a detail-oriented mindset and the capacity to identify performance trends, ad serving discrepancies, and optimization opportunities.
• Effective communication and collaboration skills, with the ability to work independently while partnering with cross-functional teams and stakeholders; experience with DV360 and Campaign Manager 360 is a plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice https://www.wppmedia.com/pages/privacy-policy for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.