Senior CRM Architect: Personalisation & Automation Leader

Ten Lifestyle Group; Bogotá; Híbrido; COP 90.000.000 - 160.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Hybrid working

Paid time off

Sabbatical after 5 years

Loyalty rewards

Remote working holidays

Employee discounts

Descripción de la vacante

Ten Lifestyle Group is hiring a Senior CRM Specialist for the Americas team. The role leads end‑to‑end CRM campaigns, focusing on personalisation, optimisation, and driving engagement, conversion, and retention.

You will collaborate with Marketing, Product, Data, CS, and Technology to align CRM activity with business aims. You will design multi‑channel journeys, leverage behavioural data for personalised content, ensure timely delivery, and implement testing frameworks to optimise performance

Formación

• Significant experience in CRM or lifecycle marketing, ideally in consumer, membership, or subscription-led business.
• Hands-on experience with Braze or Klaviyo (or similar).
• Proven experience delivering automated journeys and personalised campaigns at scale.
• Strong analytical mindset with ability to translate data into actionable insights.
• Excellent stakeholder management and communication skills.
• Strong technical understanding of CRM platforms and data architecture, including audience segmentation, data models, automation logic, integrations, and delivery issue troubleshooting.
• Fluent in English.

Responsabilidades

• Own planning and delivery of CRM campaigns and automated journeys across email and other CRM channels.
• Lead the development of personalised, dynamic content using behavioural, transactional, and preference data.
• Ensure campaigns are delivered accurately, on time, and to a consistently high standard.
• Drive email list growth, segmentation, personalisation, and targeting strategies.
• Monitor and report on CRM performance, providing clear insights and recommendations to stakeholders.
• Partner with analytics teams to define success metrics and measurement frameworks.
• Influence and align CRM priorities with cross-functional teams and governance standards.

Conocimientos

CRM strategy

Campaign automation

Personalisation

Data-driven decisions

Stakeholder management

English fluency

Technical CRM

Herramientas

Braze

Klaviyo

CRM platforms

Descripción del empleo

Ten Lifestyle Group is hiring a Senior CRM Specialist for the Americas team. The role leads end‑to‑end CRM campaigns, focusing on personalisation, optimisation, and driving engagement, conversion, and retention.

You will collaborate with Marketing, Product, Data, CS, and Technology to align CRM activity with business aims. You will design multi‑channel journeys, leverage behavioural data for personalised content, ensure timely delivery, and implement testing frameworks to optimise performance