Remote B2C CRM & Growth Manager — Lifecycle & Retention

High 5 Games; Colombia; Remote; COP 129,467,000 - 226,567,000; Full time

Job summary

High 5 Games is seeking a data-driven, CRM & Product Manager to lead player engagement across onboarding, retention, and reactivation. You will own end-to-end lifecycle communications using in-house marketing tools and data analytics.

Collaborate with Marketing, Product, and Data Science to design growth tactics, run multi-channel campaigns (in-app, push, email, SMS), and optimize loyalty programs. This remote role suits a fast-paced, metrics-driven environment.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field.
• 3+ years in digital marketing with a CRM/growth focus.
• Hands-on experience with mobile marketing platforms and CRM automation tools (e.g., Salesforce).
• Strong analytics, BI tools proficiency (Tableau/Looker) and data-driven decision making.

Responsibilities

• Design and deploy multi-channel CRM campaigns (in-app, push, email, SMS).
• Map and optimize automated customer journeys (onboarding, conversion, loyalty, reactivation).
• Lead database hygiene and segmentation for targeted campaigns.
• Partner with Marketing, Product, and Data Science to design growth tactics and promotions.
• Run A/B tests and report on KPI performance (Open Rates, CTR, ARPU).

Skills

CRM strategy

Data analytics

A/B testing

Copywriting

Project management

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Salesforce

Tableau

Looker

Excel

SQL

Job description

High 5 Games is seeking a data-driven, CRM & Product Manager to lead player engagement across onboarding, retention, and reactivation. You will own end-to-end lifecycle communications using in-house marketing tools and data analytics.

Collaborate with Marketing, Product, and Data Science to design growth tactics, run multi-channel campaigns (in-app, push, email, SMS), and optimize loyalty programs. This remote role suits a fast-paced, metrics-driven environment.