Senior Analytics Strategist: Marketing ROI & MMM

Medtronic plc; Bogotá; On-site; COP 180,000,000 - 240,000,000; Full time

Job summary

Medtronic is seeking a Principal Advanced Analytics Analyst to drive marketing excellence by defining measurement strategies, tracking results, and reporting outcomes across PESO channels. You will partner with performance marketing, activation, and digital teams to optimize campaigns and ROI, employing MMM and test-and-control analyses to deliver clear business insights.

The role requires collaboration with vendors to develop and validate advanced statistical models and to own the MMM roadmap

Qualifications

• Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science or related field.
• 5+ years of experience in marketing analytics.
• Proficiency with analytics platforms (Adobe Analytics, SFMCI) and data tools.

Responsibilities

• Analyze digital and media performance across channels and provide actionable ROI insights.
• Own measurement frameworks, KPIs, and tagging for accurate reporting.
• Build and maintain dashboards using SFMCI and Excel.
• Deliver clear performance reports to senior marketing and commercial leaders.
• Collaborate with vendors to build, validate, and interpret advanced models (MMM, test-and-control).

Skills

Marketing analytics

Marketing mix modeling

Data visualization

Excel

PowerPoint

Education

Bachelor's in Statistics

Data science background

Tools

SAS

Python

R

SQL

Job description

Medtronic is seeking a Principal Advanced Analytics Analyst to drive marketing excellence by defining measurement strategies, tracking results, and reporting outcomes across PESO channels. You will partner with performance marketing, activation, and digital teams to optimize campaigns and ROI, employing MMM and test-and-control analyses to deliver clear business insights.

The role requires collaboration with vendors to develop and validate advanced statistical models and to own the MMM roadmap