Principal Advanced Analytics Analyst

Medtronic plc; Bogotá; Presencial; COP 180.000.000 - 240.000.000; Jornada completa

Descripción de la vacante

Medtronic is seeking a Principal Advanced Analytics Analyst to drive marketing excellence by defining measurement strategies, tracking results, and reporting outcomes across PESO channels. You will partner with performance marketing, activation, and digital teams to optimize campaigns and ROI, employing MMM and test-and-control analyses to deliver clear business insights.

The role requires collaboration with vendors to develop and validate advanced statistical models and to own the MMM roadmap

Formación

• Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science or related field.
• 5+ years of experience in marketing analytics.
• Proficiency with analytics platforms (Adobe Analytics, SFMCI) and data tools.

Responsabilidades

• Analyze digital and media performance across channels and provide actionable ROI insights.
• Own measurement frameworks, KPIs, and tagging for accurate reporting.
• Build and maintain dashboards using SFMCI and Excel.
• Deliver clear performance reports to senior marketing and commercial leaders.
• Collaborate with vendors to build, validate, and interpret advanced models (MMM, test-and-control).

Conocimientos

Marketing analytics

Marketing mix modeling

Data visualization

Excel

PowerPoint

Educación

Bachelor's in Statistics

Data science background

Herramientas

SAS

Python

R

SQL

Descripción del empleo

Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.

A Day in the Life

As a Principal Advanced Analytics Analyst, you will be joining the Global DAIME group dedicated to driving Medtronic marketing excellence through brand reputation, superior experiences, demand generation and measurable ROI. We are looking for a candidate that is intellectually curious and passionate about making a difference in the world. The Principal Advanced Analytics Analyst, acts as a strategic advisor on our communication and marketing campaigns. You will partner with performance marketing, activation, digital teams, business units, and external partners to define measurement strategies, track results, and report outcomes across PESO channels. You will create reports and visualizations that explain what is working, what is not, and why. In addition, the role requires a strong understanding of ROI measurement methods such as Marketing Mix Modeling (MMM) and test-and-control analysis to accurately assess the true impact of campaigns. You will collaborate with vendors to guide the development, validation, and business interpretation of advanced statistical models, including marketing mix modeling (MMM), test-and-control methodologies and forecasting.

Responsibilities

• Analyze digital and media performance across channels (search, display, social, email, video, and website) and provide actionable insights to improve ROI.
• Own measurement frameworks, KPIs, and tagging to ensure accurate reporting.
• Partner with marketing and activation teams to support media planning, targeting, and optimization.
• Build and maintain dashboards using SFMCI and Excel.
• Deliver clear, concise performance reports to both senior marketing and commercial leaders.
• Conduct A/B and guide agencies on their analytical approach to optimize campaign performance and creative effectiveness.
• Perform ad-hoc analysis on campaign performance, audience behavior, and website engagement.
• Partner with vendors to design, build, and validate multivariate models, and deliver clear business interpretation through concise, well-framed presentations.
• Own the MMM roadmap, vendors, timelines, and stakeholder alignment.

Required knowledge and experience

• Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, or a related field
• 5 years of experience in marketing analytics (healthcare or agency experience is a plus)
• Strong understanding of advanced analytics methods (MMM, Sales Lift, Forecasting) and enterprise analytics and visualization platforms (Adobe Analytics, SFMCI)
• Proficiency in Excel and PowerPoint
• Experience with statistical analysis, data modeling (SAS, Python, R, or SQL) is a plus
• Working knowledge of paid media platforms (e.g., Google, Meta, LinkedIn, CTV)
• Familiarity with brand, reputation, and digital performance metrics.
• Self-driven, detail-oriented, and comfortable working across teams
• Strong communication skills, both written and verbal, with the ability to present data and its implications in a clear, concise manner
• Proactive, independent thinker with high energy/positive attitude who challenges assumptions with data while balancing rigor and speed

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP). We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions. Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people. We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary. We change lives. Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. We work alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives. We build extraordinary solutions as one team. With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough. This life-changing career is yours to engineer. By bringing your ambitious ideas, unique perspective and contributions, you will… Build a better future, amplifying your impact on the causes that matter to you and the world Grow a career reflective of your passion and abilities Connect to a dynamic and inclusive culture that welcomes the challenge of life-long learning.

This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here.

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.