Search Lead

Boombit; Colombia; Remote; COP 90,000,000 - 130,000,000; Full time

Job summary

Boombit seeks a highly skilled Search Lead to direct data-driven SEO strategy across client accounts. You will own keyword research, technical SEO, content optimization, and analytics-driven decision making while coordinating with multidisciplinary teams.

Remote role with Latin American flexibility. Ideal candidates have 6+ years in SEO, strong AI/search optimization knowledge, and fluency in Spanish and English.

Qualifications

• 6+ years of professional SEO experience leading strategies for brands or client accounts.
• Strong expertise in Technical SEO including crawlability, indexability, site architecture, redirects, and optimization.
• Advanced knowledge of keyword research, search intent, and content optimization.
• Experience defining SEO KPIs and presenting data-driven insights to stakeholders.
• Experience managing SEO migrations across CMS platforms and sites.
• Familiarity with AI-powered search environments and GEO/AEO concepts.
• Proven ability to lead multidisciplinary teams remotely and communicate clearly.
• Excellent command of Spanish and English in professional settings.

Responsibilities

• Lead development and execution of data-driven SEO strategies across client accounts.
• Oversee keyword research, content optimization, technical SEO, IA, and competitive analysis.
• Analyze search behavior, user intent, and market trends to build strategic roadmaps.
• Define SEO priorities based on impact, complexity, and resources.
• Establish KPIs and measurement frameworks for organic visibility and engagement.
• Guide website migrations and manage post-migration SEO performance.
• Collaborate with development, content, and analytics teams to validate implementations.
• Present data-driven insights and strategic recommendations to stakeholders.
• Support new business pitches and expand organic growth services.

Skills

SEO

Technical SEO

AI Search Optimization

Data Analytics

Client-facing communication

Leadership

Strategic thinking

Data storytelling

GA4 familiarity

Education

Bachelor’s degree in Marketing/Advertising/Communications/Business/Digital Media/Data Analytics/IT

Tools

Jira

Confluence

Screaming Frog

SEMrush

Ahrefs

BrightEdge

Google Analytics GA4

Google Search Console

Job description

We are a full-service agency and content studio dedicated to helping companies thrive through strategy, creativity, technology services, and human talent. We combine innovative thinking, technology, and multidisciplinary expertise to create outstanding digital solutions for our clients.

Job Purpose:

We are seeking a highly skilled, strategic, and data-driven Search Lead with advanced expertise in Search Engine Optimization (SEO), Technical SEO, AI Search Optimization, and Search Analytics, who is fully bilingual in Spanish and English.

The Search Lead will be responsible for leading the development and execution of data-driven Search strategies across client accounts, transforming consumer search behavior, user intent, performance data, and market insights into actionable recommendations that drive organic growth, brand visibility, and measurable business outcomes.

This role requires strong technical SEO expertise, a solid understanding of evolving search technologies and AI-powered search experiences, advanced analytical capabilities, and the ability to lead multidisciplinary initiatives and Search team members. The ideal candidate combines strategic thinking, hands-on SEO knowledge, data storytelling, and strong client-facing communication skills to identify growth opportunities, oversee high-quality deliverables, and translate complex findings into clear strategic roadmaps.

• Location: 100% Remote, open to candidates based in Nicaragua, Costa Rica, Mexico, Colombia.
• Schedule: Monday to Friday, 8:00 AM to 5:00 PM Nicaragua Time.
• Language Proficiency: Advanced Spanish and English proficiency in written and verbal communication.
• Availability: Immediate availability preferred

Key Responsibilities & Duties:

• Lead the development and execution of comprehensive, data-driven Search and SEO strategies across client accounts, aligning initiatives with business objectives and organic growth opportunities.
• Develop and oversee organic search strategies encompassing keyword research, user intent, content optimization, technical SEO, information architecture, and competitive analysis.
• Analyze consumer search behavior, customer journeys, keyword demand, SERP features, and market trends to identify opportunities and translate findings into actionable strategic roadmaps.
• Define SEO priorities based on business impact, technical complexity, resource availability, and implementation requirements.
• Establish Search KPIs and measurement frameworks to evaluate organic visibility, rankings, traffic quality, engagement, conversions, and overall business performance.
• Lead SEO planning and execution for website migrations, including platform-to-platform migrations, CMS transitions, domain changes, website redesigns, and major site restructuring initiatives.
• Collaborate with development, content, analytics, and project management teams to assess migration risks, define technical requirements, validate implementation, and monitor post-migration SEO performance.
• Drive strategic initiatives across technical SEO, content strategy, AI Search Optimization, and SEO/SEM integration, adapting recommendations to emerging technologies and evolving search behaviors.
• Oversee Search projects and team deliverables, providing strategic direction, feedback, and support while ensuring quality, accountability, and alignment with client expectations.
• Develop and present data-driven insights, performance reports, and strategic recommendations to senior internal and external stakeholders, translating complex findings into clear business opportunities.
• Support new business pitches and RFPs, identifying opportunities to expand organic growth services and strengthen existing client relationships.

Academic Background:

• Bachelor’s degree in Marketing, Advertising, Communications, Business, Digital Media, Data Analytics, Information Technology, or a related field, or equivalent relevant professional experience.
• Professional certifications in SEO, Search Marketing, Digital Analytics, or related disciplines are valued.

Required Skills & Experience:

• 6+ years of professional experience developing, executing, and leading SEO and organic Search strategies for brands or client accounts.
• Strong expertise in Technical SEO, including crawlability, indexability, website architecture, internal linking, structured data, canonicalization, redirects, and technical website optimization.
• Advanced knowledge of keyword research, search intent, consumer behavior, competitive analysis, on-page SEO, content optimization, and organic growth strategies.
• Strong understanding of SEO performance measurement, organic traffic analysis, keyword visibility, conversion optimization, and SEO/SEM integration.
• Demonstrated hands-on experience planning, coordinating, or leading SEO migrations across CMS platforms, website technologies, domains, and major website architecture changes.
• Ability to identify and mitigate migration-related SEO risks, including URL restructuring, redirects, indexation issues, and potential organic traffic losses.
• Experience conducting post-migration performance analysis, monitoring rankings, traffic, and indexation, and developing corrective action plans.
• Practical knowledge of AI Search Optimization, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), including content optimization for AI-powered search environments.
• Advanced understanding and practical experience with first-party analytics and Search platforms, such as Google Analytics (GA4), Google Search Console, Google Ads, and Adobe Analytics.
• Advanced understanding of third-party SEO tracking and research platforms, such as SEMrush, Ahrefs, BrightEdge, and Screaming Frog.
• Strong analytical and advanced spreadsheet skills, including pivot tables, lookup functions, and large dataset analysis, with the ability to transform complex information into actionable strategic recommendations.
• Experience defining Search KPIs, evaluating performance, and presenting data-driven insights and business recommendations to senior stakeholders.
• Demonstrated experience leading Search projects, coordinating multidisciplinary teams, and overseeing deliverable quality and client expectations.
• Strong communication, data storytelling, and presentation skills, with the ability to explain complex technical concepts to technical and non-technical audiences.
• Experience using project management and collaboration tools such as Jira and Confluence to track project progress, manage tasks, document requirements, and coordinate cross-functional deliverables.
• Ability to manage multiple priorities, complex projects, and stakeholder expectations in a fast-paced, remote agency environment.
• Advanced Spanish and English proficiency in written and verbal communication.

Preferred Qualifications:

• Experience working within a digital, creative, media, performance marketing, or integrated agency environment.
• Experience managing multiple client accounts or complex Search programs.
• Experience leading SEO migrations for enterprise-level websites, complex CMS ecosystems, or high-traffic digital platforms.
• Familiarity with enterprise CMS platforms such as Adobe Experience Manager (AEM), WordPress, Drupal, Sitecore, or similar technologies.
• Experience developing and executing SEO strategies for enterprise-level websites or complex digital ecosystems.

Nice to Have (Not Exclusive):

• Relevant Google Analytics, Google Ads, SEO, or digital marketing certifications.
• Experience with advanced Search data visualization and reporting automation.
• Experience developing integrated organic and paid Search strategies.
• Exposure to emerging search behaviors, AI-driven discovery experiences, and new Search optimization methodologies.

Core Competencies:

At our company, we believe success is defined not only by technical expertise but also by how you collaborate, communicate, and approach complex challenges. As part of our team, you will be expected to demonstrate the following core competencies:

• Cultivates Innovation: Generates useful ideas, introduces fresh perspectives, challenges conventional approaches constructively, and continuously looks for opportunities to improve solutions and processes.
• Collaborates: Works effectively across teams to achieve shared goals and builds trust through open, reliable, and transparent communication.
• Manages Complexity: Gathers and analyzes information from multiple sources, evaluates risks and trade-offs, and applies sound judgment when solving complex technical problems.
• Communicates Effectively: Communicates technical and non-technical information clearly, concisely, and appropriately for different audiences while sharing relevant updates in a timely manner.