Search Associate Senior

WPP Media Limited; Bogotá; On-site; COP 40,000,000 - 70,000,000; Full time

Job summary

WPP Media Limited seeks a Search Senior Associate to lead and optimize SEO strategies across brands and LATAM markets, driving organic visibility and engagement.

You will oversee technical SEO, on-page optimization, content strategy, and AI-driven search initiatives (AEO/GEO), leveraging data to identify growth opportunities and collaborating with regional stakeholders.

Qualifications

• 3–5 years of experience in SEO strategy and execution, preferably in digital agencies or multinational environments.

Responsibilities

• Lead and optimize SEO strategies across multiple brands and LATAM markets, driving organic visibility, qualified traffic, and engagement.
• Oversee technical SEO, content optimization, and AI-driven search initiatives (AEO/GEO), leveraging data and industry insights to identify growth opportunities.
• Collaborate with cross-functional teams and regional stakeholders to maximize search performance and achieve business objectives.

Skills

SEO strategy

Technical SEO

On-Page optimization

Keyword research

Content strategy

AI-driven search

AEO/GEO

LLM-based search platforms

Cross-functional collaboration

Tools

GA4

Google Search Console

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As a Search Senior Associate, lead and optimize SEO strategies across multiple brands and LATAM markets, driving organic visibility, qualified traffic, and engagement. Oversee technical SEO, content optimization, and AI-driven search initiatives (AEO/GEO), leveraging data and industry insights to identify growth opportunities. Collaborate with cross-functional teams and regional stakeholders to maximize search performance and achieve business objectives.

Skills and Experience:

• 3–5 years of experience in SEO strategy and execution, preferably in digital agencies or multinational environments.
• Strong expertise in Technical SEO, On-Page Optimization, Keyword Research, and Content Strategy.
• Experience with SEO analytics and reporting tools, including Google Analytics 4 (GA4) and Google Search Console.
• Knowledge of AI-driven search optimization, including AEO, GEO, AI Overviews, and LLM-based search platforms.
• Proven ability to manage regional projects, analyze organic performance, identify growth opportunities, and collaborate with cross-functional teams and stakeholders.

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