Sales & Marketing Manager

Earlston Academy; Colombia; Remote; COP 143,335,000 - 207,039,000; Full time

Job summary

Earlston Academy is seeking a results-driven Sales & Marketing Manager to lead customer acquisition, sales growth and marketing initiatives for our AI and career training programs. This is a remote position in LATAM, with work hours aligned to EST USA.

The role requires 3+ years in sales/marketing, proven lead generation and strong CRM, communication, and negotiation skills. Compensation includes a competitive base salary plus performance-based commission, with potential transition to employee

Qualifications

• 3+ years of experience in sales, marketing or related field.
• Proven ability to generate leads and close sales.
• Experience managing a sales pipeline and CRM.
• Strong communication, presentation and negotiation skills.
• Experience with outbound prospecting, cold calling, email outreach and follow-up.
• Ability to work independently and own sales and marketing results.
• Experience in education, training, technology, career services or professional services is a plus.
• Strong understanding of digital marketing and social media.
• Comfortable working in a fast-paced startup environment.

Responsibilities

• Develop and execute sales and marketing strategies to increase applications, enrollments and revenue.
• Generate leads through outbound sales, digital marketing, partnerships, social media, email and other channels.
• Manage and grow the sales pipeline from lead generation through enrollment.
• Identify and develop B2B partnerships with companies, organizations and other potential clients.
• Support and manage sales representatives and provide guidance on prospecting and closing.
• Create and coordinate marketing campaigns, promotions, email campaigns and social media initiatives.
• Develop messaging and sales materials that communicate Earlston Academy's programs and value.
• Track leads, sales activity, conversion rates, enrollments and revenue.
• Monitor marketing performance and adjust campaigns based on results.
• Research market trends, competitors and new customer acquisition opportunities.
• Work closely with leadership, admissions, instructors and operations to support enrollment growth.

Skills

Lead generation

CRM management

Sales

Digital marketing

Communication

Negotiation

Outbound prospecting

Tools

CRM software

Job description

This is a remote position.

Remote: Latam

Work hours: Monday to Friday 8am to 5pm EST USA

Earlston Academy is seeking a results-driven Sales & Marketing Manager to lead customer acquisition, sales growth, and marketing initiatives for our AI and career training programs.

Responsibilities

• Develop and execute sales and marketing strategies to increase applications, enrollments, and revenue.
• Generate leads through outbound sales, digital marketing, partnerships, social media, email, and other channels.
• Manage and grow the sales pipeline from lead generation through enrollment.
• Identify and develop B2B partnerships with companies, organizations, and other potential clients.
• Support and manage sales representatives and provide guidance on prospecting and closing.
• Create and coordinate marketing campaigns, promotions, email campaigns, and social media initiatives.
• Develop messaging and sales materials that clearly communicate Earlston Academy's programs and value.
• Track leads, sales activity, conversion rates, enrollments, and revenue.
• Monitor marketing performance and adjust campaigns based on results.
• Research market trends, competitors, and new customer acquisition opportunities.
• Work closely with leadership, admissions, instructors, and operations to support enrollment growth.

Requirements

• 3+ years of experience in sales, marketing, business development, or a related field.
• Proven ability to generate leads and close sales.
• Experience managing a sales pipeline and CRM.
• Strong communication, presentation, and negotiation skills.
• Comfortable with outbound prospecting, cold calling, email outreach, and follow-up.
• Ability to work independently and take ownership of sales and marketing results.
• Experience in education, training, technology, career services, or professional services is a plus.
• Strong understanding of digital marketing and social media.
• Comfortable working in a fast-paced startup environment.

Compensation

Competitive base salary + performance-based commission. OTE= $45K- $65K per year

Independent contractor with the opportunity to convert to employee with benefits after probation