Sales & Marketing Manager

Earlston Academy; Bogotá ciudad; On-site; COP 148,888,000 - 215,061,000; Full time

Benefits offered by this job

Commission-based pay

Conversion to employee after probation

Job summary

Earlston Academy seeks a results-driven Sales & Marketing Manager to lead customer acquisition, sales growth, and marketing initiatives for our AI and career training programs. You will develop and execute strategies to increase applications, enrollments, and revenue, and manage the sales pipeline from lead generation through enrollment.

Ideal candidates have 3+ years in sales/marketing, proven ability to generate leads and close deals, and experience with CRM systems.

Qualifications

• 3+ years of experience in sales, marketing, business development, or a related field.
• Proven ability to generate leads and close sales.
• Experience managing a sales pipeline and CRM.
• Strong communication, presentation, and negotiation skills.
• Comfortable with outbound prospecting, cold calling, email outreach, and follow-up.
• Ability to work independently and take ownership of sales and marketing results.

Responsibilities

• Develop and execute sales and marketing strategies to increase applications, enrollments, and revenue.
• Generate leads through outbound sales, digital marketing, partnerships, social media, email, and other channels.
• Manage and grow the sales pipeline from lead generation through enrollment.
• Identify and develop B2B partnerships with companies, organizations, and other potential clients.
• Support and manage sales representatives and provide guidance on prospecting and closing.
• Create and coordinate marketing campaigns, promotions, email campaigns, and social media initiatives.
• Develop messaging and sales materials that clearly communicate Earlston Academy's programs and value.
• Track leads, sales activity, conversion rates, enrollments, and revenue.
• Monitor marketing performance and adjust campaigns based on results.
• Research market trends, competitors, and new customer acquisition opportunities.
• Work closely with leadership, admissions, instructors, and operations to support enrollment growth.

Skills

Sales

Marketing

Lead generation

CRM management

Communication

Negotiation

Cold calling

Email outreach

Outbound prospecting

Tools

CRM Software

Job description

Work hours: Monday to Friday 8am to 5pm EST USA

Earlston Academy is seeking a results-driven Sales & Marketing Manager to lead customer acquisition, sales growth, and marketing initiatives for our AI and career training programs.

Responsibilities

• Develop and execute sales and marketing strategies to increase applications, enrollments, and revenue.
• Generate leads through outbound sales, digital marketing, partnerships, social media, email, and other channels.
• Manage and grow the sales pipeline from lead generation through enrollment.
• Identify and develop B2B partnerships with companies, organizations, and other potential clients.
• Support and manage sales representatives and provide guidance on prospecting and closing.
• Create and coordinate marketing campaigns, promotions, email campaigns, and social media initiatives.
• Develop messaging and sales materials that clearly communicate Earlston Academy's programs and value.
• Track leads, sales activity, conversion rates, enrollments, and revenue.
• Monitor marketing performance and adjust campaigns based on results.
• Research market trends, competitors, and new customer acquisition opportunities.
• Work closely with leadership, admissions, instructors, and operations to support enrollment growth.

Requirements

• 3+ years of experience in sales, marketing, business development, or a related field.
• Proven ability to generate leads and close sales.
• Experience managing a sales pipeline and CRM.
• Strong communication, presentation, and negotiation skills.
• Comfortable with outbound prospecting, cold calling, email outreach, and follow-up.
• Ability to work independently and take ownership of sales and marketing results.
• Experience in education, training, technology, career services, or professional services is a plus.
• Strong understanding of digital marketing and social media.
• Comfortable working in a fast-paced startup environment.

Compensation

Competitive base salary + performance-based commission. OTE= $45K- $65K per year

Independent contractor with the opportunity to convert to employee with benefits after probation