Remote Senior Performance Marketing Manager — Multi-Channel Growth

Hire Emerald

Colombia

A distancia

COP 60.418.000 - 115.506.000

Jornada completa

14 días+

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Descripción de la vacante

Hire Emerald is seeking a Staff Performance Marketing Manager for a fully remote role across LATAM. You will own multi-channel demand generation programs targeting Mid-Market audiences and accounts, driving SQLs, SQOs, and pipeline.

This senior IC role requires strategy, build, testing, and optimization across lifecycle marketing, ABM/ABX, and analytics. You will collaborate with cross-functional teams and leverage Marketo/Eloqua/HubSpot/Braze to accelerate progression and measurable business

Formación

6+ years of experience in B2B or B2C multi-channel demand generation, growth marketing, or lifecycle marketing.
Strong understanding of demand generation and account/customer acquisition strategies.
Experience setting up, executing, and measuring lifecycle campaigns for SaaS products.
Hands-on marketing automation experience with Marketo, Eloqua, HubSpot, Braze, or equivalent platforms.
Working knowledge of ABM/ABX and intent data platforms such as 6sense, Demandbase, or similar.
Strong analytical and problem-solving skills across data sources, data mapping, campaign logic, testing, and ROI.
Ability to manage multiple complex projects and priorities independently and cross-functionally.
Comfortable operating in both planned and emergent environments.
Strong prioritization and time-management skills.

Responsabilidades

Diagnose where priority accounts and audiences are stalled across the buying journey and build targeted programs to improve progression.
Design programs that move audiences toward SQLs, SQOs, and pipeline.
Own a portfolio of planned and emerging account-growth plays.
Test, optimize, scale, modify, or stop programs based on performance evidence.
Launch signal-based programs when new opportunities emerge, including mid-quarter.
Plan and manage end-to-end lifecycle campaigns, including onboarding, nurture, retention, and win-back.
Own program strategy, creative development, execution, measurement, and optimization.
Partner with campaign leads on audience progression strategies for major campaigns.
Design, build, launch, and optimize the programs required to activate those strategies.
Balance lifecycle initiatives with broader demand generation and account-growth programs.
Set up, test, QA, and deploy programs using Marketo, Eloqua, Braze, HubSpot, or equivalent marketing automation platforms.
Monitor funnel velocity and conversion and identify opportunities for improvement.
Build structured test plans and perform and analyze A/B testing in partnership with analytics teams.
Analyze campaign data, data mapping, program logic, and ROI.
Use performance evidence to determine which programs should be scaled, optimized, changed, or discontinued.
Leverage technology, including AI-assisted campaign tools, to improve marketing execution.
Develop detailed program and creative briefs.
Manage creative development with copywriters, designers, developers, and agency partners.
Accurately estimate and track program costs, timelines, and results.
Manage schedules from kickoff through tracking codes, legal/compliance review, deployment, and results tracking.
Partner closely with Product Marketing, Sales, Segment Marketing, Data Operations, Analytics, Creative, and agency teams.
Serve as a senior resource for other marketers on progression logic, testing discipline, and marketing automation.