Senior Paid Media Strategist - Remote, Growth & Impact

Inchcape Américas; Colombia; Hybrid; COP 30,000,000 - 60,000,000; Full time

Benefits offered by this job

Learning & Development

Career Growth

Skills Advancement

Flexible Work

Health & Wellbeing

Special Leave

Work Tools

Job summary

Inchcape Américas is seeking a Paid Media Specialist to drive and optimize digital campaigns across platforms, ensuring alignment with KPI targets and budget plans. You will craft digital strategies, manage campaign performance, and collaborate with teams to deliver impactful results.

The role demands expertise in Google Ads, Meta Ads, TikTok, and programmatic buying, plus GA4 analytics and strong Excel skills. Hybrid or remote work options are available.

Qualifications

• Deep knowledge of Google Ads across Search, YouTube and PMAX.
• Experience with Meta Ads, TikTok and programmatic advertising buying.
• Knowledge of Google Analytics 4 and metrics analysis.

Responsibilities

• Ensure the flawless implementation of digital campaigns with correct UTM tagging.
• Generate campaign optimizations using daily results to hit campaign objectives.
• Deliver daily/weekly/monthly performance reports (CTR, budget consumption).
• Conduct monthly A/B tests and optimization projects to improve performance.
• Coordinate with business units and client meetings to meet targets.
• Manage digital marketing budget according to the media plan.

Skills

Google Ads (Search, YouTube, PMAX)

Meta Ads

TikTok Ads

Programmatic Advertising

Google Analytics 4

Excel

Client facing

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

Programmatic Platforms

Google Analytics 4

Microsoft Excel

Job description

Inchcape Américas is seeking a Paid Media Specialist to drive and optimize digital campaigns across platforms, ensuring alignment with KPI targets and budget plans. You will craft digital strategies, manage campaign performance, and collaborate with teams to deliver impactful results.

The role demands expertise in Google Ads, Meta Ads, TikTok, and programmatic buying, plus GA4 analytics and strong Excel skills. Hybrid or remote work options are available.