Remote SaaS Product Marketing Manager

Nearshore Business Solutions; Bogotá; Hybrid; COP 53,280,000 - 106,560,000; Full time

Job summary

Nearshore Business Solutions seeks a Product Marketing Manager for a remote role across Latin America. The ideal candidate has 5+ years in marketing, with a strong SaaS and technology background, and will drive go-to-market campaigns and product positioning for data integration solutions.

You will generate qualified leads, build strategic partnerships, and collaborate with sales, product, and customer success to align marketing with business goals, while travel is possible for industry events.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of marketing experience in technology or SaaS.
• Experience in SaaS product marketing and go-to-market strategy.
• Strong lead-generation, marketing metrics, and campaign performance knowledge.
• Excellent written and spoken English; travel willingness.

Responsibilities

• Develop and execute lead-generation and product marketing campaigns across digital channels.
• Create compelling product positioning and messaging for SaaS data integration solutions.
• Identify, engage, and develop relationships with potential partners to expand the partner program.
• Represent the organization at industry conferences, seminars, and other events, presenting solutions to prospects, partners, and stakeholders.
• Conduct partner and prospect visits to build strong relationships with key stakeholders.
• Collaborate with sales, product, customer service, and partner teams to align marketing initiatives with business objectives.
• Analyze campaign performance, lead-generation metrics, and ROI to identify opportunities for optimization and revenue growth.

Skills

5+ years of marketing experience

SaaS and technology marketing

Go-to-market strategy

Lead-generation strategies

English proficiency

Education

Bachelor's degree in Marketing, Business, or related field

MBA or advanced degree (preferred)

Job description

Nearshore Business Solutions seeks a Product Marketing Manager for a remote role across Latin America. The ideal candidate has 5+ years in marketing, with a strong SaaS and technology background, and will drive go-to-market campaigns and product positioning for data integration solutions.

You will generate qualified leads, build strategic partnerships, and collaborate with sales, product, and customer success to align marketing with business goals, while travel is possible for industry events.