Product Marketing Manager

Nearshore Business Solutions; Bogotá; Hybrid; COP 53,280,000 - 106,560,000; Full time

Job summary

Nearshore Business Solutions seeks a Product Marketing Manager for a remote role across Latin America. The ideal candidate has 5+ years in marketing, with a strong SaaS and technology background, and will drive go-to-market campaigns and product positioning for data integration solutions.

You will generate qualified leads, build strategic partnerships, and collaborate with sales, product, and customer success to align marketing with business goals, while travel is possible for industry events.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of marketing experience in technology or SaaS.
• Experience in SaaS product marketing and go-to-market strategy.
• Strong lead-generation, marketing metrics, and campaign performance knowledge.
• Excellent written and spoken English; travel willingness.

Responsibilities

• Develop and execute lead-generation and product marketing campaigns across digital channels.
• Create compelling product positioning and messaging for SaaS data integration solutions.
• Identify, engage, and develop relationships with potential partners to expand the partner program.
• Represent the organization at industry conferences, seminars, and other events, presenting solutions to prospects, partners, and stakeholders.
• Conduct partner and prospect visits to build strong relationships with key stakeholders.
• Collaborate with sales, product, customer service, and partner teams to align marketing initiatives with business objectives.
• Analyze campaign performance, lead-generation metrics, and ROI to identify opportunities for optimization and revenue growth.

Skills

5+ years of marketing experience

SaaS and technology marketing

Go-to-market strategy

Lead-generation strategies

English proficiency

Education

Bachelor's degree in Marketing, Business, or related field

MBA or advanced degree (preferred)

Job description

Job Title: Product Marketing Manager
Location: Remote – Latin America Preferred
Type of Contract: Full-Time | Remote
Salary Range: USD $1,500–$3,000 per month
Language Requirements: English

Our client is seeking a skilled Product Marketing Manager with 5+ years of marketing experience and a strong background in SaaS and technology. You will play a key role in developing go-to-market campaigns, positioning their data integration solutions, generating qualified leads, and building strategic partnerships. Your work will directly impact product adoption, revenue growth, and the success of their marketing initiatives across the SaaS market.

Key Responsibilities

• Develop and execute lead-generation and product marketing campaigns across digital, social media, events, and other relevant channels.
• Create compelling product positioning and messaging that clearly communicates the value of their SaaS data integration solutions.
• Identify, engage, and develop relationships with potential partners to expand their partner program and market reach.
• Represent their organization at industry conferences, seminars, and other events, presenting their solutions to prospects, partners, and industry stakeholders.
• Conduct partner and prospect visits as needed and build strong relationships with key stakeholders.
• Collaborate with sales, product, customer service, and partner teams to align marketing initiatives with business objectives.
• Analyze campaign performance, lead-generation metrics, and ROI to identify opportunities for optimization and revenue growth.

Must-Have Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of marketing experience, preferably within the technology or SaaS industry.
• Demonstrated experience in SaaS product marketing and go-to-market strategy.
• Strong understanding of lead-generation strategies, marketing metrics, and campaign performance measurement.
• Excellent written, verbal, communication, and presentation skills in English.
• Proven ability to build and nurture relationships with partners, customers, prospects, and internal stakeholders.
• Willingness to travel for industry events, conferences, and in-person partner meetings.

Preferred Qualifications

• MBA or advanced degree in Marketing, Business, or a related field.
• Experience marketing data integration, data management, cloud, or B2B SaaS products.
• Experience working closely with sales and product teams in a growing technology organization.
• Existing network of SaaS, technology, or integration-industry partners.
• Experience developing campaigns focused on pipeline generation and measurable revenue impact.

Work Schedule: 8:00 AM–5:00 PM CST