Remote Lifecycle & CRM Marketer - Email & SMS

Somewhere; Bogotá; Remote; COP 68,701,000 - 83,165,000; Full time

Job summary

Somewhere is seeking a Lifecycle / CRM Marketer to own email and SMS retention programs for a fast-growing DTC beauty brand. You will design, build, test, and optimize automated flows in Klaviyo and coordinate campaigns to maximize lifetime value.

You'll manage broadcast calendars, segmentation, deliverability, and creative briefs with design and copy partners. Remote LATAM role with US ET business hours expectations.

Qualifications

• 2+ years managing email and SMS retention end to end for a high-growth DTC brand.
• Advanced hands-on experience with Klaviyo and Shopify.
• Solid understanding of repeat-purchase mechanics and cohort segmentation.
• Experience running controlled A/B tests on send time, subject line, layout, and incentives.
• Strong written English and availability during U.S. Eastern business hours.

Responsibilities

• Design and launch automated journeys in Klaviyo including welcome, browse, cart abandonment, post-purchase education, replenishment, and win-back flows.
• Own the broadcast campaign calendar end to end.
• Manage SMS broadcasts, subscriber pop-ups, and targeted sequences while staying TCPA compliant.
• Segment lists by history, preferences, engagement, and channel behavior; protect inbox health.
• Collaborate with design and copy teams to produce on-brand assets.
• Analyze cohorts, churn signals, and revenue attribution; present weekly metrics.
• Use AI tools to generate subject lines and copy variants and accelerate QA.

Skills

Klaviyo retention strategy

Shopify

A/B testing

English proficiency

US ET hours (availability)

Tools

Klaviyo

Shopify

SMS marketing platforms

AI copy/testing tools

Google Sheets/Excel

Job description

Somewhere is seeking a Lifecycle / CRM Marketer to own email and SMS retention programs for a fast-growing DTC beauty brand. You will design, build, test, and optimize automated flows in Klaviyo and coordinate campaigns to maximize lifetime value.

You'll manage broadcast calendars, segmentation, deliverability, and creative briefs with design and copy partners. Remote LATAM role with US ET business hours expectations.