Personalization & Analytics Engineer - Remote Flex

INGEPSY; Bogotá ciudad; Híbrido; COP 195.351.000 - 293.026.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Professional growth

Competitive compensation

Exciting projects

Flextime

Descripción de la vacante

AgileEngine is seeking a Personalization & Analytics Engineer to lead web analytics implementations and A/B tests using Adobe Target. You will manage tag architecture with Launch/Tag Manager, configure data layers, and enable cross-channel reporting with CJA.

Collaborate with marketing and UX, document architectures, and ensure QA/data validation. The role offers flextime and hybrid work with USD compensation.

Formación

• 3+ years of hands-on experience in web analytics implementation and digital optimization.
• Hands-on experience building and deploying tests in Adobe Target (VEC and Form-based experiences, Profile Scripts, Recommendations).
• Solid, hands-on experience with Tag Management Systems, specifically Adobe Experience Platform Data Collection (Launch).
• Working experience configuring and analyzing data within Customer Journey Analytics (CJA) or traditional Adobe Analytics (Omniture).
• Solid understanding of digital data layers (W3C standards, event-driven data layers) and event tracking.
• Excellent problem-solving skills and a meticulous approach to QA and data validation.

Responsabilidades

• Lead the technical development, QA, and deployment of A/B/n tests and personalization campaigns using Adobe Target.
• Own and manage the enterprise web tagging architecture using Adobe Experience Platform Data Collection (Launch) or Google Tag Manager.
• Implement data layers and configure rules/extensions to ensure accurate behavioral tracking across web and mobile platforms.
• Configure data connections and Data Views within Customer Journey Analytics (CJA) to enable deep, cross-channel reporting for the analytics team.
• Work collaboratively with marketing and UX teams to assess the technical feasibility of proposed experimentation strategies.
• Maintain comprehensive documentation of tag management architecture, data layers, and active Target campaigns.

Conocimientos

Web analytics

Adobe Target

Data layers

QA & data validation

Herramientas

Adobe Target (Launch)

Customer Journey Analytics

Adobe Analytics / Omniture

Descripción del empleo

AgileEngine is seeking a Personalization & Analytics Engineer to lead web analytics implementations and A/B tests using Adobe Target. You will manage tag architecture with Launch/Tag Manager, configure data layers, and enable cross-channel reporting with CJA.

Collaborate with marketing and UX, document architectures, and ensure QA/data validation. The role offers flextime and hybrid work with USD compensation.