Creative Strategist, Paid Social — Meta/TikTok Testing

Highwinds; Bogotá ciudad; On-site; COP 60,000,000 - 90,000,000; Full time

Job summary

Highwinds is seeking a mid-level Creative Strategist to own creative analysis and ideation for our Meta and other ad accounts. You’ll analyze performance, identify patterns, and translate insights into testable concepts with a focus on direct-response results.

You’ll write briefs, build a rolling testing roadmap, and present findings to clients. The role requires 2–4 years in paid social strategy, hands-on Meta Ads Manager experience, and a collaborative approach with designers and media buyers.

Qualifications

• 2–4 years of paid social creative strategy experience.
• Ability to translate data into creative concepts and briefs.
• Experience with regulated/financial services vertical is a plus.
• Excellent written and verbal communication.

Responsibilities

• Analyze Meta ad creative performance and identify drivers.
• Spot patterns across formats and translate into testable hypotheses.
• Write briefs for static, video, and UGC concepts tailored to clients.
• Build and maintain a rolling creative testing roadmap.
• Present insights, results and recommendations to clients.
• Stay updated on Meta formats, specs, and policy changes.

Skills

Paid social strategy

Meta Ads Manager

Creative testing

Data analysis

Copywriting

Direct response

Collaboration

Communication

Tools

Meta Ads Manager

Premiere

CapCut

Canva

Figma

Job description

Highwinds is seeking a mid-level Creative Strategist to own creative analysis and ideation for our Meta and other ad accounts. You’ll analyze performance, identify patterns, and translate insights into testable concepts with a focus on direct-response results.

You’ll write briefs, build a rolling testing roadmap, and present findings to clients. The role requires 2–4 years in paid social strategy, hands-on Meta Ads Manager experience, and a collaborative approach with designers and media buyers.