Remote Marketing Analyst — New Business & M&A Insights

Toptal; Bogotá ciudad; Remote; COP 226,567,000 - 323,666,000; Full time

Job summary

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure supporting acquisitions and ongoing growth. You will track paid advertising performance, translate it into LTV and ROAS metrics, and develop reports to inform budget and channel strategy.

You’ll define key metrics, run experiments, forecast outcomes, and deliver the "so what" that drives decisions across marketing, finance, and operations. This is a fully remote role.

Qualifications

• Bachelor’s degree required.
• 3+ years in data analytics focusing on marketing.
• Experience translating paid media metrics (LTV, CAC, ROAS).
• Experience building marketing data infrastructure and reports.
• Strong math/finance/engineering/statistics background; MBA a plus.
• Proficient with BI tools and SQL; Python/R a plus.
• Familiar with Generative AI for analysis and automation.

Responsibilities

• Analyze data, build models, test hypotheses, and forecast performance.
• Develop and own the marketing data infrastructure and reports.
• Integrate Google Analytics, Google Ads, and other platforms for authoritative tracking.
• Measure channel performance and guide budget allocation and strategy.
• Translate data into actionable recommendations for leadership.
• Collaborate with analysts to connect marketing with revenue and operations.
• Leverage AI tools to accelerate analysis and automate reporting.

Skills

Marketing analytics

SQL

Tableau

Google Analytics

Python

Generative AI

Data storytelling

Excel

Education

Bachelor's degree

Tools

Tableau

Power BI

Qlik

SQL

Job description

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure supporting acquisitions and ongoing growth. You will track paid advertising performance, translate it into LTV and ROAS metrics, and develop reports to inform budget and channel strategy.

You’ll define key metrics, run experiments, forecast outcomes, and deliver the "so what" that drives decisions across marketing, finance, and operations. This is a fully remote role.