Senior Marketing Analytics Specialist

Kavren Technologies; Colombia; Remote; COP 287,825,000 - 447,728,000; Full time

Benefits offered by this job

Fully remote

Job summary

Kavren Technologies builds and operates brands across technology, healthcare, real estate, and beauty. As Senior Marketing Analytics Specialist, you will own the measurement behind our paid media, from the first click to the final sale.

This is the first role in a new function, and you will define how it is built. You will implement GA4 and Google Tag Manager across brands, build and audit conversion tracking, unify data with our CRM, enforce UTMs, and deliver weekly reports while ensuring

Qualifications

• 4+ years in marketing analytics, marketing operations or performance measurement.
• Hands-on implementation experience with GA4 and Google Tag Manager.
• Experience implementing and debugging conversion tracking for Meta Ads and Google Ads.
• Experience integrating websites, ad platforms and CRM systems.
• A strong understanding of paid media metrics and how tracking affects them.
• Advanced Excel or Google Sheets.
• Native Spanish and professional English, written and spoken.
• Availability during U.S. Eastern business hours.

Responsibilities

• Implement and maintain GA4 and Google Tag Manager across all brands.
• Build, audit and maintain conversion tracking on Meta, Google and TikTok, including server-side tracking.
• Set and enforce UTM standards across brands, channels and campaigns.
• Integrate websites and ad platforms with our CRM to track every lead to conversion.
• Resolve discrepancies between ad platforms, analytics and CRM data at the root cause.
• Build and maintain the reporting the marketing team relies on.
• Ensure tracking meets privacy requirements for regulated categories.
• Report weekly on tracking health and open issues.

Skills

GA4

Google Tag Manager

Meta Ads

Google Ads

CRM integration

Paid media metrics

Excel / Google Sheets

English

Spanish

US Eastern hours

Tools

SQL

Looker Studio

Power BI

BigQuery

Server-side tracking

Meta Conversions API

Job description

Kavren Technologies builds and operates brands across technology, healthcare, real estate, and beauty and lifestyle. As Senior Marketing Analytics Specialist, you will own the measurement behind our paid media, from the first click to the final sale. This is the first role in a new function, and you will define how it is built. You will work closely with our media buyers and engineering team.

What You'll Do

• Implement and maintain GA4 and Google Tag Manager across all brands.
• Build, audit and maintain conversion tracking on Meta, Google and TikTok, including server-side tracking.
• Set and enforce UTM standards across brands, channels and campaigns.
• Integrate websites and ad platforms with our CRM to track every lead to conversion.
• Resolve discrepancies between ad platforms, analytics and CRM data at the root cause.
• Build and maintain the reporting the marketing team relies on.
• Ensure tracking meets privacy requirements for regulated categories.
• Report weekly on tracking health and open issues.

What You'll Bring

• 4+ years in marketing analytics, marketing operations or performance measurement.
• Hands-on implementation experience with GA4 and Google Tag Manager.
• Experience implementing and debugging conversion tracking for Meta Ads and Google Ads.
• Experience integrating websites, ad platforms and CRM systems.
• A strong understanding of paid media metrics and how tracking affects them.
• Advanced Excel or Google Sheets.
• Native Spanish and professional English, written and spoken.
• Availability during U.S. Eastern business hours.

Preferred

• SQL.
• Looker Studio, Power BI or BigQuery.
• Server-side tracking or Meta Conversions API.
• Experience in regulated industries.
• Experience supporting multiple brands.

Compensation

• Full-time, exclusive independent contractor agreement.
• Fully remote.

Kavren Technologies is an equal opportunity employer.