Marketing Analytics Lead, New Businesses & M&A

Toptal; Colombia; A distancia; COP 24.000.000 - 48.000.000; Jornada completa

Descripción de la vacante

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure and reporting for paid acquisition across new businesses. You will define metrics like LTV, ROAS, and CAC, translate data into actionable insights, and partner with analysts to align marketing with revenue and operations.

This remote role requires 3+ years in data analytics, strong SQL, and experience with BI tools. You will work across multiple teams to drive data-driven decisions and optimize acquisition

Formación

• Bachelor’s degree is required.
• 3+ years of experience in data analysis, analytics, or business intelligence.
• Experience analyzing paid advertising performance and translating into LTV, CAC, ROAS.
• Experience building or owning marketing data infrastructure (tracking, attribution, reporting).
• Strong mathematical, scientific, finance, engineering or statistics background; MBA a plus.
• Experience with BI tools (Tableau, Qlik, PowerBI).
• Proficiency in SQL; Python or MATLAB is a plus.
• Hands-on experience with Generative AI tools for analysis and reporting.
• Experience linking data to marketing strategy and business outcomes.
• Ability to manage diverse stakeholders in a fast-moving environment.

Responsabilidades

• Analyze data, build models, test hypotheses, forecast performance, and create reports to inform marketing decisions.
• Build and maintain marketing data infrastructure, including GA, Ads, and other platforms.
• Integrate data from newly acquired companies to standardize tracking and reporting.
• Measure paid advertising performance across channels to guide budget allocation.
• Define independent, holistic metrics aligned with company objectives.
• Collaborate with analysts to connect marketing performance with revenue and operations.
• Map marketing processes to data flows across acquisition, engagement, and revenue.

Conocimientos

Marketing analytics

Data analysis

SQL

Google Analytics

Tableau

Educación

Bachelor's degree

Herramientas

Google Ads

Power BI

Python

R

Tableau

Descripción del empleo

Toptal is seeking a Marketing Analyst to build and own the marketing data infrastructure and reporting for paid acquisition across new businesses. You will define metrics like LTV, ROAS, and CAC, translate data into actionable insights, and partner with analysts to align marketing with revenue and operations.

This remote role requires 3+ years in data analytics, strong SQL, and experience with BI tools. You will work across multiple teams to drive data-driven decisions and optimize acquisition