Senior Email Growth Lead — Klaviyo & Flows (Remote LATAM)

Lemon Adds; Norte; Remote; COP 189,843,000 - 284,765,000; Full time

Job summary

Lemon Adds, a performance marketing agency, seeks a Senior Email Marketing Specialist who combines marketing instincts, technical skill, and a growth mindset. You will own end-to-end email programs for DTC brands, including campaigns, automated flows, segmentation, and deliverability, while collaborating with creative and performance teams.

You will work remotely from LATAM, align with U.S. Pacific hours, and immediately start.

Qualifications

• 5+ years of hands-on email marketing experience, with DTC agency or in-house background.
• Expert Klaviyo proficiency across campaigns, flows, segmentation, forms, and troubleshooting.
• Practical HTML/CSS email skills with dynamic personalization.
• A strong portfolio with measurable results and clear personal contribution.
• Excellent written and spoken English with strong copy instincts and attention to detail.
• Commercial judgment and curiosity about customer behavior; able to manage multiple accounts independently.
• LATAM location with full-time availability during U.S. Pacific hours, immediate start.

Responsibilities

• Audit accounts, identify missed opportunities, and build campaign calendars and optimization plans.
• Build audiences around engagement, purchase behavior, and lifecycle stages to nurture subscribers and drive repeat purchases.
• Develop and optimize welcome, browse abandonment, post-purchase, replenishment, cross-sell, and win-back flows.
• Improve deliverability, sender reputation, and inbox placement with list hygiene and domain warm-up.
• Test popups, forms, offers, and copy to increase signup quality and connect to journeys.
• Develop and test responsive HTML/CSS emails with Klaviyo personalization and conditional logic.
• Create persuasive campaign angles, subject lines, copy, and CTAs; collaborate with designers and test messaging and timing.
• Track performance metrics and explain results to identify profitable growth opportunities.

Skills

Email marketing

Klaviyo mastery

HTML/CSS emails

Portfolio of results

English proficiency

Account management

Job description

Lemon Adds, a performance marketing agency, seeks a Senior Email Marketing Specialist who combines marketing instincts, technical skill, and a growth mindset. You will own end-to-end email programs for DTC brands, including campaigns, automated flows, segmentation, and deliverability, while collaborating with creative and performance teams.

You will work remotely from LATAM, align with U.S. Pacific hours, and immediately start.