Remote LATAM Field Marketer – Demand Gen Leader

Hyland; Puerto Bogotá; Remote; COP 194,206,000 - 291,309,000; Full time

Job summary

Hyland is seeking a Senior Field Marketer for LATAM to drive demand within Hyland's named account model. Location: Colombia, Remote. Contract Type: Indefinite.

You will design and execute regional field marketing programs, ABM campaigns, and high-impact events to nurture leads and accelerate opportunities across revenue teams. You will collaborate with sales, product marketing, and campaign teams to ensure consistent messaging, measure ROI, and optimize programs, while managing budgets and

Qualifications

• Three or more years in B2B marketing, with two or more years of field marketing experience.
• Proven record of enabling and partnering with sales to achieve revenue goals, with a customer experience-first mindset
• Experience creating and implementing successful marketing programs that engage new prospects, accounts, and customers across a range of tactics and technologies — within budget and on time
• Excellent written and verbal communication skills paired with strong cross-functional project management abilities
• Demonstrated ability to influence, motivate, and mobilize team members and business partners without direct ownership, gaining trust and consensus across the organization

Responsibilities

• Collaborate with the demand generation team and sales leaders to develop regional marketing strategies aligned with overall business goals and objectives.
• Design, plan, and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth.
• Create targeted, high-impact account-based marketing (ABM) programs using multi-channel digital programs — including website personalization, gifting, and conversational email — to engage target accounts and drive deal acceleration.
• Plan, execute, and oversee world-class events including regional events, ancillary events, user forums, and executive roundtables and dinners, ensuring every touchpoint delivers impact.
• Partner with cross-functional teams including campaign strategy, sales, product marketing, and solution marketing to ensure consistent messaging and maximize the impact of field marketing programs.
• Track and analyze program performance using key metrics, providing regular reporting on ROI and making data-driven recommendations for program optimization.

Skills

B2B marketing

Field marketing

Revenue growth

Customer experience

Marketing programs

Written communication

Cross-functional PM

Influence & motivation

Tools

Marketing automation tools

CRM systems

Content management

Event management

Job description

Hyland is seeking a Senior Field Marketer for LATAM to drive demand within Hyland's named account model. Location: Colombia, Remote. Contract Type: Indefinite.

You will design and execute regional field marketing programs, ABM campaigns, and high-impact events to nurture leads and accelerate opportunities across revenue teams. You will collaborate with sales, product marketing, and campaign teams to ensure consistent messaging, measure ROI, and optimize programs, while managing budgets and