Regional Field Marketing - LATAM

Algomarketing Ltd.; Bogotá ciudad; Hybrid; COP 194,212,000 - 291,319,000; Part time

Job summary

Algomarketing Ltd. is seeking an experienced Regional Field Marketing Manager to lead LATAM field marketing across priority markets, collaborating with Growth, Sales and local leadership.

The role is remote with a 6-month contract, focusing on third-party sponsorships, executive events, ABM activations, and country launches. The ideal candidate has 5–7 years of B2B field marketing or integrated marketing experience, strong event delivery skills, and a proven ability to manage agencies and

Qualifications

• 5+ years in B2B field marketing or integrated marketing.
• Experience running ABM programs and executive events.
• Strong ability to partner with Sales, Growth and country leadership.

Responsibilities

• Own regional field marketing plans across LATAM, including sponsorships, conferences and events.
• Execute end-to-end events: venue sourcing, logistics, branding, invitations and on-site delivery.
• Adapt programs for local markets while keeping brand standards.
• Collaborate with Sales and Growth to activate priority accounts via ABM.
• Support country launches with the GM and Growth Marketer, coordinating activations.
• Manage agencies, venues, vendors and budgets to ensure quality delivery.
• Track program ROI, pipeline impact and learnings for future activity.
• Build LATAM market knowledge to identify local opportunities.
• Travel across LATAM region to support events and launches.

Skills

ABM programs

Event planning

Vendor management

Sales collaboration

SaaS knowledge

Tools

Marketing automation

Job description

Regional Field Marketing - LATAM

Department: Demand Generation

Employment Type: Contract / Temp

Location: AMER - Flexible Locations

Description

JOB TITLE Regional Field Marketing Manager

LOCATION Bogotá, Colombia, Remote

CONTRACT 6-month contract, with extension opportunities

ABOUT ALGOMARKETING

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Algomarketing are experts at delivering programs and resourcing for strategic roles within Marketing teams. We are a global team of Marketing experts, spanning 30 countries across Asia Pacific, the Americas, Africa, and Europe. Highly experienced in enterprise B2B Marketing, and specialized in technology and SaaS.

Our team works collaboratively, with experience from the world's largest and most ambitious brands, including Google, Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK, and Allianz.

We empower Marketers through Algorithmic Marketing, a data-driven approach that delivers deeper insights, faster execution, and streamlined operations.

Visit our website to read more about us.

ABOUT THE ROLE

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We are looking for an experienced Regional Field Marketing Manager to join the Growth team and lead field marketing activity across LATAM. You will own regional execution across priority and expansion markets, working closely with Growth, Sales and local country leadership.

This is a hands-on role spanning third-party sponsorships, executive events, account-based marketing activations and country launches. You will turn regional priorities into locally relevant programs that build relationships with strategic accounts, support market expansion and contribute to pipeline growth.

• Own the planning and execution of regional field marketing activity, including third-party sponsorships, conferences, executive events, roundtables and customer experiences.
• Deliver events end-to-end, including venue sourcing, vendor management, logistics, branding, invitations, attendee management, on-site execution and post-event follow-up.
• Execute programs using established event playbooks and booth toolkits, adapting activities for individual markets while maintaining brand and execution standards.
• Partner with Sales and Growth teams to activate priority strategic accounts through ABM programs such as executive dinners, roundtables and targeted on-site experiences.
• Support country launches end-to-end alongside the Country GM and Growth Marketer, coordinating launch events, local activations, partners, venues and supporting marketing activity.
• Manage local agencies, venues, suppliers and event partners, ensuring high-quality delivery within defined country marketing budgets.
• Track program performance, pipeline contribution, engagement and event ROI, consolidating key learnings to improve future activity.
• Build strong knowledge of LATAM market and identify locally relevant opportunities to strengthen brand presence and customer engagement.
• Travel across the region as required to support events, launches and strategic account activations.

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• Fluent in Spanish and English
• Based in Bogota, Colombia
• Approximately 5 to 7 years of B2B field marketing, events or integrated marketing experience.
• Strong hands-on experience planning and delivering physical events from concept through execution.
• Experience supporting ABM, demand generation or strategic account marketing programs.
• Proven ability to partner closely with Sales, Growth and commercial stakeholders.
• Strong regional knowledge and understanding of LATAM market
• Experience managing agencies, venues, vendors and event budgets.
• Comfortable operating independently in a fast-moving, high-growth environment, with strong project management and organisational skills.

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• Experience within B2B SaaS, enterprise technology or a high-growth technology company.
• Previous experience in a scale-up environment or supporting country and market launches.
• Existing relationships within the regional technology, events, or B2B marketing ecosystem.
• Experience working across multiple LATAM markets rather than a single country.

Key Responsibilities

• Own the planning and execution of regional field marketing activity, including third-party sponsorships, conferences, executive events, roundtables and customer experiences.
• Deliver events end-to-end, including venue sourcing, vendor management, logistics, branding, invitations, attendee management, on-site execution and post-event follow-up.
• Execute programs using established event playbooks and booth toolkits, adapting activities for individual markets while maintaining brand and execution standards.
• Partner with Sales and Growth teams to activate priority strategic accounts through ABM programs such as executive dinners, roundtables and targeted on-site experiences.
• Support country launches end-to-end alongside the Country GM and Growth Marketer, coordinating launch events, local activations, partners, venues and supporting marketing activity.
• Manage local agencies, venues, suppliers and event partners, ensuring high-quality delivery within defined country marketing budgets.
• Track program performance, pipeline contribution, engagement and event ROI, consolidating key learnings to improve future activity.
• Build strong knowledge of LATAM market and identify locally relevant opportunities to strengthen brand presence and customer engagement.
• Travel across the region as required to support events, launches and strategic account activations.