LATAM Regional Field Marketing & Events Leader

Cirion Technologies; Bogotá; On-site; COP 120,000,000 - 180,000,000; Full time

Job summary

Cirion Technologies seeks a Team Leader for Field Marketing & Events to drive LATAM programs across Argentina, Colombia and Brazil, aligning marketing initiatives with sales priorities and measurable pipeline outcomes.

You will lead regional events, executive engagement, MDF management with partners, and oversee a small team, ensuring design, budget, and follow-up deliverables translate into tangible demand.

Qualifications

• Bachelor's degree or higher in Marketing/Business/Communications or related field.
• 6-8 years of experience in Field Marketing, B2B events, or demand generation.
• Experience coordinating people, agencies, or vendors across multiple countries and managing executive events end to end.
• Experience managing marketing budgets and MDF programs with compliance and reporting.
• Knowledge of B2B demand generation and lead follow-up.
• Hands-on experience with HubSpot and Salesforce for lead management and tracking.

Responsibilities

• Define and lead the regional Field Marketing strategy, prioritizing events, calendars, budgets, and commercial objectives.
• Design executive engagement programs aligned with Sales priorities and target accounts.
• Lead end-to-end B2B events and industry conference participation with high-quality execution and follow-up.
• Manage MDF from planning to reimbursement and financial reporting.
• Measure impact via leads, opportunities, pipeline, cost per opportunity, and budget performance.
• Lead and develop the regional team and coordinate with sales, analytics, finance, and partners.

Skills

Leadership

Budget management

Vendor management

Executive engagement

Cross-country coordination

Demand generation

Education

Bachelor's degree in Marketing, Business Administration, Communications, Industrial Engineering

Tools

HubSpot

Salesforce

Job description

Cirion Technologies seeks a Team Leader for Field Marketing & Events to drive LATAM programs across Argentina, Colombia and Brazil, aligning marketing initiatives with sales priorities and measurable pipeline outcomes.

You will lead regional events, executive engagement, MDF management with partners, and oversee a small team, ensuring design, budget, and follow-up deliverables translate into tangible demand.