Team Leader, Field Marketing & Events

Cirion Technologies; Bogotá; On-site; COP 120,000,000 - 180,000,000; Full time

Job summary

Cirion Technologies seeks a Team Leader for Field Marketing & Events to drive LATAM programs across Argentina, Colombia and Brazil, aligning marketing initiatives with sales priorities and measurable pipeline outcomes.

You will lead regional events, executive engagement, MDF management with partners, and oversee a small team, ensuring design, budget, and follow-up deliverables translate into tangible demand.

Qualifications

• Bachelor's degree or higher in Marketing/Business/Communications or related field.
• 6-8 years of experience in Field Marketing, B2B events, or demand generation.
• Experience coordinating people, agencies, or vendors across multiple countries and managing executive events end to end.
• Experience managing marketing budgets and MDF programs with compliance and reporting.
• Knowledge of B2B demand generation and lead follow-up.
• Hands-on experience with HubSpot and Salesforce for lead management and tracking.

Responsibilities

• Define and lead the regional Field Marketing strategy, prioritizing events, calendars, budgets, and commercial objectives.
• Design executive engagement programs aligned with Sales priorities and target accounts.
• Lead end-to-end B2B events and industry conference participation with high-quality execution and follow-up.
• Manage MDF from planning to reimbursement and financial reporting.
• Measure impact via leads, opportunities, pipeline, cost per opportunity, and budget performance.
• Lead and develop the regional team and coordinate with sales, analytics, finance, and partners.

Skills

Leadership

Budget management

Vendor management

Executive engagement

Cross-country coordination

Demand generation

Education

Bachelor's degree in Marketing, Business Administration, Communications, Industrial Engineering

Tools

HubSpot

Salesforce

Job description

Team Leader, Field Marketing & Events - LATAM

Locations: Argentina, Colombia, or Brazil.

At Cirion Technologies, every customer interaction is an opportunity to strengthen strategic relationships, showcase our solutions, and create new avenues for business growth.

We are looking for a Team Leader, Field Marketing & Events to lead our regional events and executive engagement strategy, connecting Marketing initiatives with Sales priorities and measurable business outcomes.

This role goes beyond event execution. It plays a strategic part in aligning Marketing and Sales, transforming industry conferences, executive forums, and customer experiences into platforms for demand generation, commercial pipeline development, and deeper engagement with key decision-makers.

How will you make an impact?

• Define and lead the regional Field Marketing strategy, establishing priorities, event calendars, budgets, and commercial objectives.
• Design executive engagement programs for strategic customers, aligned with Sales priorities, Sales Plays, and target accounts.
• Lead end-to-end B2B events and industry conference participation, ensuring high-quality execution, brand consistency, and effective commercial follow-up.
• Manage Market Development Funds (MDF) from technology partners, from planning and approval through execution, reimbursement, and financial reporting.
• Measure business impact through qualified leads, opportunities generated, influenced pipeline, cost per opportunity, and budget performance.
• Lead and develop the regional team, strengthening cross-country coordination and collaboration with Sales, Marketing Analytics, Finance, Procurement, and strategic partners.

What are we looking for?

• Bachelor's degree in Marketing, Business Administration, Communications, Industrial Engineering, or a related field. Postgraduate studies in Marketing, Project Management, or Business are desirable.
• 6-8 years of experience in Field Marketing, B2B corporate events, or demand generation.
• Experience coordinating people, agencies, or vendors across multiple countries and leading executive events end to end.
• Demonstrated experience managing Marketing budgets and partner MDF programs, including compliance, financial controls, and reporting.
• Knowledge of B2B demand generation, strategic account engagement, and lead follow-up.
• Hands-on experience with HubSpot and Salesforce for lead management, campaign tracking, and commercial follow-up.
• Ability to connect Marketing initiatives to business KPIs and communicate results to executive stakeholders.
• Strong leadership, planning, negotiation, vendor management, and results-oriented skills.
• Advanced English proficiency. Portuguese is a plus.

This is an opportunity to lead regional initiatives with a direct impact on commercial growth, strengthen engagement with strategic customers, and build a Field Marketing model focused on measurable results.

We are looking for a leader who combines commercial vision, operational excellence, and the ability to bring teams and stakeholders together around shared goals.

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