Remote Digital PR & Link-Building Specialist

Execviva; Norte; Remote; COP 143,225,000 - 238,709,000; Full time

Benefits offered by this job

100% remote work

Competitive compensation with raises

Global health insurance

Paid holidays and leave

Parental leave

Growth-oriented culture

Job summary

Execviva seeks a Link Building Specialist & Digital PR to elevate Viva’s visibility through stories journalists care about. You will build journalist relationships, pitch compelling ideas, and earn media coverage and quality backlinks that strengthen Viva’s presence in Google and AI answers.

Location: LATAM (Remote). Responsibilities include managing backlink pipelines, monitoring quality, and coordinating with our SEO & AEO Manager to measure impact and secure placements across credible outlets.

Qualifications

• 3–5 years in Link Building, SEO Outreach or Digital PR.
• Proven experience researching journalists and securing media coverage.
• Strong off-page SEO and backlink strategy.
• Existing editor and journalist relationships.
• Able to track campaigns and report results.
• Excellent written and spoken English (C1+).
• Experience using AI to find targets and craft pitches.

Responsibilities

• Own the backlink pipeline end to end: identify sites and journalists, outreach, follow ups, placements, and track results.
• Monitor backlink profile and placement quality; coordinate cleanup when needed.
• Track placements, backlinks, citations, and authority metrics; report with SEO & AEO Manager.
• Get Viva mentioned in sources AI answers cite.
• Set up and grow Viva's profiles on review sites.
• Manage a monthly budget for paid placements with editorial standards.
• Plan and run digital PR campaigns pitching timely stories to journalists.
• Build and maintain relationships with journalists and publishers to earn coverage.

Skills

English (C1+)

Journalist outreach

Relationship building

Campaign measurement

AI-assisted outreach

Budget management

SEO / Digital PR

Tools

AI outreach tools

Job description

Execviva seeks a Link Building Specialist & Digital PR to elevate Viva’s visibility through stories journalists care about. You will build journalist relationships, pitch compelling ideas, and earn media coverage and quality backlinks that strengthen Viva’s presence in Google and AI answers.

Location: LATAM (Remote). Responsibilities include managing backlink pipelines, monitoring quality, and coordinating with our SEO & AEO Manager to measure impact and secure placements across credible outlets.