Remote Growth & Content Strategist for B2B Lead Gen

Freelance Latin America; Colombia; Remote; COP 66,960,000 - 133,920,000; Part time

Benefits offered by this job

Stable remote collaboration

International team exposure

Career growth opportunities

Job summary

Freelance Latin America seeks a data-driven Digital Growth & Content Strategist to lead a multi-channel online footprint. You will own end-to-end initiatives from concept to execution, blending storytelling with performance analysis to drive audience growth and brand affinity.

Responsibilities include SEO, website and landing page management, lead research, email marketing, asset creation, CRM tracking, and analytics reporting.

Qualifications

• 3+ years of professional digital marketing with a B2B focus.
• Experience managing LinkedIn and Instagram for professional use.
• Strong SEO, analytics, and local search optimization knowledge.
• Proven ability to research and identify qualified B2B leads.
• Experience with Canva and basic photo/video editing software.
• Familiarity with CRM and email marketing platforms (HubSpot, Mailchimp, Constant Contact).
• Excellent written and verbal English communication skills.
• Self-directed, organized, and able to work remotely.

Responsibilities

• Develop and manage a multi-channel content calendar aligned with brand and lead-gen goals.
• Optimize Google Business Profile and perform SEO keyword research.
• Coordinate website and landing page updates to improve organic visibility.
• Research and qualify potential B2B prospects and monitor bid opportunities.
• Support targeted email marketing campaigns for prospecting and nurturing.
• Create and edit digital assets using Canva and basic editors.
• Track performance across channels and maintain CRM data accuracy.
• Prepare concise performance reports and derive actionable insights.
• Conduct competitor and market research to identify opportunities.

Skills

B2B lead generation

LinkedIn management

Instagram content

Content creation

Analytics & reporting

CRM & email marketing

Canva

Photo/Video editing

English writing

Remote work

Project management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

HubSpot

Mailchimp

Constant Contact

Job description

Freelance Latin America seeks a data-driven Digital Growth & Content Strategist to lead a multi-channel online footprint. You will own end-to-end initiatives from concept to execution, blending storytelling with performance analysis to drive audience growth and brand affinity.

Responsibilities include SEO, website and landing page management, lead research, email marketing, asset creation, CRM tracking, and analytics reporting.