B2B Growth Creative Strategist

Power Digital Marketing; Colombia; Remote; COP 291,281,000 - 388,375,000; Full time

Job summary

Power Digital is seeking a Creative Strategist to lead paid social strategy for multiple clients. You will use data, brand insights, and ecommerce trends to craft high-performing creative assets and scripts, while collaborating with production and client teams to drive measurable growth.

You will test and iterate to improve CPA, CTR, or ROAS, and report results through compelling storytelling. The role emphasizes AI-enabled optimization and cross-team collaboration.

Qualifications

• Experience with Meta Ads Manager and other performance data tools.
• Ability to write effective ad copy and scripts.
• Strong collaboration with clients, production, and post-production teams.

Responsibilities

• Leads paid social creative strategy for 8-10 clients.
• Designs high-performing creative assets using data insights and brand research.
• Collaborates across internal departments and roles.
• Maintains client communications and sentiment.
• Iterates to meet stated performance goals.
• Writes strategic consumer-centric copy and messaging.
• Reviews assets and provides actionable feedback to editors.
• Leads internal creative team syncs and brainstorms.
• Acts as client POC for creative strategy and scope management.
• Pushes back on timeline/scope to drive performance.
• Employ AI technologies to optimize processes.

Skills

Meta Ads Manager

Creative data analysis

Ad copywriting

Client collaboration

Campaign execution

Storytelling in reporting

Tools

Asana

Nova ecosystem

Job description

Power Digital is seeking a Creative Strategist to lead paid social strategy for multiple clients. You will use data, brand insights, and ecommerce trends to craft high-performing creative assets and scripts, while collaborating with production and client teams to drive measurable growth.

You will test and iterate to improve CPA, CTR, or ROAS, and report results through compelling storytelling. The role emphasizes AI-enabled optimization and cross-team collaboration.