Digital Marketing Strategist

Effiqs - Growth Operations for B2B Tech; Colombia; Remote; COP 129,467,000 - 194,200,000; Full time

Job summary

Effiqs - Growth Operations for B2B Tech is seeking a Digital Marketing Strategist to design and execute integrated demand-generation programs across paid media, SEO, content, and lifecycle marketing for B2B tech clients.

You will set channel KPIs, manage Google, LinkedIn, and other paid platforms, optimize campaigns with data, and collaborate with clients and internal teams to refine ICPs, buyer personas, and conversion paths, driving qualified pipeline and revenue growth.

Qualifications

• Strong digital strategy and demand generation skills.

Responsibilities

• Design and execute integrated demand-generation programs across paid media, SEO, content, and lifecycle marketing.

Skills

Digital strategy

Demand generation

Paid media

SEO

Content strategy

CRO

Webflow

Landing pages

Analytics

Lifecycle marketing

ICP & Personas

Account-based marketing

Tools

HubSpot

Google Ads

LinkedIn Ads

Meta Ads

Google Analytics

Webflow

Job description

Company Description

Effiqs is a growth-operations and performance marketing firm that helps B2B tech and industrial companies build predictable, scalable, and efficient revenue engines. The team combines marketing strategy, demand generation, and technical execution to reduce customer acquisition costs, improve pipeline quality, and strengthen the full customer journey. Effiqs delivers data-driven performance marketing, SEO, content strategy, Webflow development, CRO, analytics, and marketing automation for complex B2B environments. The firm also builds account-based marketing programs, ICPs, buyer personas, messaging frameworks, and thought-leadership systems to generate qualified demand and accelerate deal velocity. With over 15 years of experience supporting fast-growing SaaS and tech companies across North America and LATAM, Effiqs provides the operational backbone needed for efficient, measurable growth.

Role Description

This is a full-time remote role for a Digital Marketing Strategist at Effiqs. The Digital Marketing Strategist will design and execute integrated demand-generation programs across paid media, SEO, content, and lifecycle marketing to drive qualified pipeline for B2B tech clients. Responsibilities include developing digital marketing strategies, setting channel and campaign KPIs, managing Google Ads, LinkedIn Ads, and other paid platforms, and optimizing campaigns based on performance data. The person in this role will collaborate closely with clients and internal teams to refine ICPs and buyer personas, shape messaging, and improve conversion paths through landing page optimization and CRO. Day-to-day tasks also include building reporting frameworks and dashboards, contributing to marketing operations and automation workflows, and ensuring all activities align with revenue goals and account-based marketing initiatives.

Qualifications

• Strong digital strategy and demand generation skills, including experience defining ICPs, buyer personas, and campaign architectures.
• Proficiency in performance marketing and paid media management across platforms such as Google Ads, LinkedIn Ads, and Meta Ads.
• Hands-on expertise in SEO and content-related disciplines, such as technical SEO, keyword research, content strategy, and on-page optimization.
• Experience with web and conversion optimization, including Webflow development or maintenance, landing page design, and CRO testing.
• Data and analytics capabilities, including building dashboards, reporting frameworks, attribution modeling, and using analytics tools to guide decisions.
• Marketing operations and automation skills, such as CRM optimization, HubSpot setup, lead scoring, workflows, and lifecycle management.
• Ability to work effectively in complex B2B environments with long sales cycles, multiple stakeholders, and technical products.
• Strong analytical, communication, and collaboration skills, with the ability to present insights and recommendations to non-technical stakeholders.